Interbank FX Names ConsumerBase Agency-of-Record for Online Media Buys

ConsumerBase has been named the agency of record for the Interbank FX online media buying program. The two companies will continue on-going international business as well.

Evanston, IL (PRWEB) November 21, 2008 -- ConsumerBase announced today that it has been chosen as agency of record for online media buying for Interbank FX, LLC (IBFX). Under terms of the deal, ConsumerBase will be responsible for worldwide online media placement and management.

Based in Salt Lake City, IBFX is a provider of online foreign exchange services, commonly called off-exchange retail foreign currency exchange or "fx".

ConsumerBase has been providing Search Engine Marketing services for IBFX for over a year and has steadily increased its relationship to include Western Europe and China. ConsumerBase was chosen for online media buying when IBFX was encouraged by the results of test campaigns. Previously, IBFX had kept its online program in-house.

Larry Organ, Chief Executive of ConsumerBase stated, "We are pleased that IBFX has given us the responsibility to provide their online media buying. They are an extraordinary company and we are excited to be playing an even larger role in their growth strategy."

Marilyn McDonald, Marketing Director of IBFX said, "ConsumerBase has been a valued partner for IBFX. We have a lot of faith in their ability to run online programs."

The rollout of the media buying program has already begun and will continue to ramp up with the on-going worldwide expansion.

About ConsumerBase

ConsumerBase is a Chicago-based multi-channel data marketing agency with regional offices across the U.S. The company offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282.

Contact: Anthony Harvath

Director of Public Relations, ConsumerBase

(847) 556-4566

aharvath@consumerbase.com

About IBFX

Headquartered in Salt Lake City, UT, Interbank FX, LLC (IBFX.com) is a leading provider of online foreign exchange trading services, offering individual traders, fund managers and institutional customers proprietary technology and tools to trade spot foreign currency online.

Unlike other retail FX brokers, IBFX has distinguished itself as an industry leader with its unique "no dealing desk" agency model, proprietary tools and services, and focus on customer care. This has led to numerous awards and industry accolades that IBFX has compiled. The recognition includes Best Online FX Provider, Best Foreign Exchange Broker, Best Chairman, Ernst and Young Entrepreneur of the Year, and Inc. 500.

Interbank FX serves over 30,000 clients from more than 140 countries and supports trading volume in excess of US$80 billion per month. The company is a member of the National Futures Association and is also registered with the Commodity Futures Trading Commission as a Futures Commission Merchant. Trading in the off-exchange retail foreign currency market is one of the riskiest forms of investment available in the financial markets and suitable for sophisticated individuals and institutions. The possibility exists that you could sustain a substantial loss of funds and therefore you should not invest money that you cannot afford to lose.

Contact: Marilyn McDonald

Marketing Director, Interbank FX

(801) 930-6839

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