Piranha Advertising Europe Wins First Airport Advertising Contract in Kuwait

The airport advertising concession for Kuwait International Airport in Kuwait City, has been awarded to Piranha Advertising Europe (PAE) it is announced today. This is the first airport advertising concession to be won for Piranha Advertising Europe(PAE) ,a division of Piranha Advertising Inc.(PAI)

(PRWEB) October 6, 2004 -- The airport advertising concession for Kuwait International Airport in Kuwait City, has been awarded to Piranha Advertising Europe (PAE) it is announced today.

This is the first airport advertising concession to be won for Piranha Advertising Europe (PAE) ,a division of Piranha Advertising Inc(PAI).

The contract, awarded by Kuwait Airport Partners (KAP) for a duration of 5 years beginning in February 2005, gives PAE exclusive digital advertising media rights across the existing airport advertising network as well as within a new shopping mall and Arrival/Departure Gates for national and international passengers. PAE will construct and install a whole new range of advertising units for the contract, which will have a futuristic" look. Sales for the first year of operation are expected to be close to US$1million.

The KAP, in conjunction with PAE, hopes to raise the status of Kuwait City to that of an International hub for the whole region. The Kuwaiti government, who is keen to increase foreign investment into the country as well as raise the number of tourists and overseas visitors, supports this goal.

Marc Shearer, PAE Managing Director says This victory is significant because it helps to confirm the goal our company has been aiming for, which is to be the top ranking, 3D advertising airport concessionaire in most major countries"

Ali Fettah, LCA Deputy General Manager adds, PAE has been chosen for this contract over fierce competition thanks to innovative products and technology as well as exclusive management and operations expertise proposed to its client partners."

Kuwait International Airport is the latest in a series of high profile contract wins for PAE including the Auto Exhibition show in Zurich Switzerland and Riyadh International Trade show (Saudi Arabia).

For further information please contact:

Marc Shearer

Deputy General Manager, Piranha Advertising Europe

mshearer@piranhaadvertising.com

Tel: +33 1 45 24 35 01

Andre Vaillant

Commercial Manager, Piranha Advertising Europe (France)

availlant@piranhaadvertising.com

Tel: +33 1 45 24 35 01

Notes To Editors

PAE has been created to bring together all of PAI International contracts across the globe. A Piranha Advertising Europe development team, based in Paris (France) has been established to seek out new airport contract opportunities with the aim to consolidate the groups position in this sector and also other new ones.

Piranha Advertising Kuwait (Kuwait City) was founded in 2004 as a joint venture partnership between Piranha Advertising Europe and Al-Majd Group S.A., a Kuwaiti company with more than 20 years of experience in outdoor advertising.

Piranha Advertising Inc.is striving to be the leader in the 3D advertising industry across the globe.

For further information, please visit www.PiranhaAdvertising.com or contact Steve McLean at PAI on Tel: 954-578-1717

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