Industry Experts Present -- Getting More Business from the Web -- How New Internet Marketing Strategies and Online PR Generate Leads, Build Visibility"

Upcoming teleseminar will demonstrate non-traditional strategies for driving leads. Learn how blogs, Wikis, instant messaging, social networking and new techniques for website promotion and visitor conversion optimization can generate leads and build visibility for your business.

Malden, MA (PRWEB) October 5, 2004 --- The Internet is emerging as the most effective way to reach prospective and current customers, but most businesses are not taking full advantage of all the opportunity the Web offers. In this upcoming teleseminar, experts in Internet marketing and Web-based PR will look at proven online communications strategies that go beyond website development and search engine optimization. Join us and see how blogs, Wikis, instant messaging, social networking and new techniques for website promotion and visitor conversion optimization can generate leads and build visibility for your business.

Tony Sapienza, co-founder of Topaz Partners, an emerging leader in public relations, and Hans Riemer, president of Market-Vantage, an Internet performance marketing firm, will discuss how PR, Marketing and the Internet play a new and strategic role in lead generation and the various tactics there are to draw prospects and other targets to a companys website. Optimizing messages and creating visibility in the right places are effective ways to bring the right people to you.

Sapienza and Riemer have more than 40 years combined experience in public relations, marketing strategies and corporate communications, with such companies as IBM, Novell, HP/Compaq, Dow Jones, Hitachi and Sabre Holdings.

WHAT: Joint teleseminar with Topaz Partners and Market-Vantage -- Getting More Business from the Web -- How New Internet Marketing Strategies and Online PR Generate Leads, Build Visibility." There is no charge to attend but you must pre-register on-line.

WHEN: Thursday, October 14, 2004 at 1 p.m. EST, 10 a.m. PST

WHERE: http://www.market-vantage.com/seminar/pr.htm

WHO:

Tony Sapienza, co-founder of Topaz Partners

Hans Riemer, president of Market-Vantage

About Topaz Partners

Topaz Partners, founded in 2002, is a new breed of technology public relations firm, specializing in strategic communications with a business development mindset. The team draws on its communications and management experience -- with leading public relations firms and corporate marketing organizations -- to bring a new approach to strategic business communications. All client work is handled by senior-level practitioners -- professionals who take communications programs from concept through to execution. Topaz was named to the Boston Business Journals Top 25 Largest PR Firms in Boston" list in April 2004. For more information, visit Topaz Partners at www.topazpartners.com or call 781-388-7900.

About Market-Vantage

Market-Vantage LLC provides Internet marketing and website promotion strategies and services, helping companies leverage the Internet to increase revenues and profits. For additional information, please contact Market-Vantage LLC at 603-888-5600 or on the web at http://www.market-vantage.com.

# # #