Not Even eBay Could Match Image Events Worldwide's Custom Tradeshow Booth Price

At the last minute Innovation Ads, Inc. pulled the trigger to attend September 20 - 21, 2004 Interactive Advertising World global conference and trade show for the business of Internet advertising. With just a few weeks before the show, they selected Image Events Worldwide to design and fabricate an innovative booth design that reflects their position and brand in the marketplace.

(PRWEB) October 6, 2004 -- When researching a custom tradeshow booth, Iain Grae, President and Chairman of Innovation Ads, Inc., did what all Internet savvy businessmen do, he checked eBay. He compared the eBay solutions with custom tradeshow booth suppliers and determined that there products all looked the same except the custom solutions cost more.

The exception was Image Events Worldwide, the producer of nationwide themed events, corporate theatre, complete custom exhibit programs and flawless national celebrations like Presidential and Gubernatorial Inaugurals.

Innovation Ads, Inc. is a cutting-edge, forward-thinking firm," said Grae. The team at Image Events Worldwide designed a tradeshow booth that exceeded my expectations and rings true to our name. Our 10x10 booth was in a bad location all the way in the back but still drew more attention than all of our competitors. Even the big guys like Google and AOL looked like cookie cutter booths compared to ours."

The booth was designed with a series of 2 by 2 repeating panels making up a custom floor and wall. Each panel was painted a company color or represented a piece of art or digital graphic that was branded thematically to Innovation Ads.

The truly unique component of the design was our lollipop screens, stated Tim Bayona," Image Events Worldwide, Director of Operations. We incorporated three high-end projectors behind the wall, which projected onto three free standing acrylic screens or lollipops. Each screen was painted with image enhancing paint called Screen Goo that transformed the surface into a high performance projection screen."

Not only were these lollipop screens unique," enthused Grae, they stopped traffic dead!" That gave us the opportunity to start a dialog with the attendee. And of course, that was our purpose of being there."

Innovation Ads, Inc. is headquartered in New York City and is one of the fastest growing Interactive Advertising Agencies in the country. Innovation Ads, Inc. specializes in both branding and direct response opportunities for advertisers through variety of online media.

Image Events Worldwide, www.imageevents.com, is a full service special events firm providing bullet-proof execution that consistently delivers remarkable results for our clients. With offices located in Washington DC, Las Vegas, NV and San Diego, CA, we are able to produce nationwide themed events, corporate theatre, complete custom exhibit programs and execute flawless national celebrations like Presidential and Gubernatorial Inaugurals.

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