Gilda's Club NYC Offers Affinity Credit Card to Help New Yorkers Living with Cancer

Roseanne Roseannadana would. So would Emily Litella and Baba Wawa. Now New Yorkers living with cancer, and those who support them, can help fund operations at Gilda’s Club New York City by paying for everyday purchases with the new Gilda’s Club NYC Visa Platinum card.

NEW YORK (Business Wire EON) November 21, 2008 -- Gilda's Club NYC earns $50 for every activated card, plus an ongoing share of the monthly charge volume. Proceeds help provide a meeting place and support activities for people living with cancer, and families and friends. Gilda's Club is completely free for members. Gilda's Club NYC is named for Gilda Radner, the comedian and an original cast member of Saturday Night Live. Ms. Radner died from ovarian cancer in 1989.

"Most people get a credit card statement every month. The Gilda's Club NYC card helps people make a statement every day," says Lily Safani, CEO of Gilda's Club NYC. "By presenting the card in restaurants, shops, online and elsewhere, supporters help Gilda's Club provide social and emotional support to New Yorkers living with cancer, free of charge."

Gilda's Club NYC is offering the card in partnership with CardPartner (www.cardpartner.com), a New York-based online company that develops affinity credit card programs for small and mid-sized nonprofits and membership groups nationwide.

"CardPartner creates credit card programs that become a group's signature marketing tool, generate incremental revenue, and help supporters express their loyalties to the world. We are proud to be working with Gilda's Club NYC to offer such a win-win-win," says Mark Levitt, CardPartner Senior Director of Creative Services.

The Gilda's Club NYC Visa affinity credit card is available in four custom design options. Visit www.gildasclubnyc.org. to learn more and to request a Gilda's Club NYC Visa card.

About Gilda's Club NYC:

Gilda's Club New York City provides meeting places where men, women and children living with cancer – and their family and friends – can join together to build social and emotional support as a supplement to medical care. Gilda's Club NYC provides support and networking groups, workshops, lectures, and social events in a beautiful, homelike setting, free of charge. Gilda's Club NYC is a 501(c) (3) non –profit organization For more information, visit www.gildasclubnyc.org

About CardPartner

CardPartner, Inc. (www.cardpartner.com) is an online company that specializes in helping smaller U.S.-based membership organizations and charities create custom Visa credit card programs. CardPartner is a unit of the privately held Serverside Group, a technology provider to many of the world's leading banks. Visa credit cards offered through CardPartner are issued by UMB Bank, n.a., headquartered in Kansas City, MO. UMB Bank approves credit decisions, grants credit, and manages the administration and cardholder service for card programs offered by CardPartner.

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