Sigma Micro Announces Near-Record New Client Activity Despite Economic Downturn

Retail software (http://www.sigma-micro.com) and services provider recognizes economic resilience among mid-size multichannel retailers.

Indianapolis, IN (Vocus) November 24, 2008 -- Sigma Micro, the trusted leader in end-to-end technology for multichannel direct retailers (www.sigma-micro.com) announced today an encouraging surge of new client and implementation activity, reflecting the resilience of mid-size retailers through the current economic scenario.

While nearly every industry in the country has suffered economic shockwaves over the past 90 days, Sigma Micro has realized about a 20% increase in new retail client activity, nearly 50% of which have completed the implementation process. The leadership behind SigmaCommerce software and services says retailers are eager to thrive this holiday season by placing their businesses under the microscope.

"The smartest and healthiest mid-size retailers are taking advantage of this economic slowdown to invest in efficiency and customer relationships," says Matt Konkle, Sigma Micro's president. "While price wars and promotions will dominate the retail landscape this holiday season, efficiency and customer service always differentiate the winners from the losers."

Sigma Micro's SigmaCommerce technology is offered in conjunction with fully outsourced fulfillment, logistics, and call center operations for Sigma Micro clients. This combined offering, in addition to consultation and other professional services, has proven invaluable to the mid-size, multichannel retail segment.

"It's much more than efficient software that makes the difference for our retailers," says Doug Rammel, Sigma Micro's VP of Professional Services. He underlines the particular appeal of outsourced business processes for growing retailers in a stressed economy. "They see unlimited potential for growth, from call center expansion to third party logistics, no matter what the economic climate."

The trend toward process efficiency, outsourcing, and consultative services will help retailers maintain their resilience beyond the 2008 holiday season, according to Sigma Micro's estimates, while consumers keep close tabs on their wallets and put retailers to the test.

About Sigma Micro:

For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its order management software (www.sigma-micro.com) system, SigmaCommerce, includes powerful tools for managing every aspect of a multi-channel direct retail business, including an exclusive ecommerce eStore Manager. Sigma Micro serves small to mid-sized direct retailers with next-generation software along with premier professional services and complete outsourced fulfillment services. Sigma Micro is a privately held company headquartered in Indianapolis, Indiana, with development centers in Chandigarh and Kochi, India. Sigma Micro's R&D, services, and hosting facilities are located in Indianapolis. www.sigma-micro.com

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