4imprint Releases Color Choices Matter Blue PaperSM, Podcast: A Look at Color Marketing and Consumer Behavior

The Color Choices Matter Blue PaperSM and podcast have been released by 4imprint. According to the promotional products retailer, color has enhanced products and is driving new business.

OSHKOSH, Wis. (Business Wire EON) November 21, 2008 -- For decades, researchers have attempted to identify human preferences in association with color. Results have varied by culture, age and decade, but there's no denying that individuals inherited certain learned color associations. Color Choices Matter brings to light the philosophy, research and practical uses of color and provides businesses with a foundation for color selection and application.

"Customers have reacted positively to the expansion of color palates with our products," says Suzanne Worwoord, 4imprint's vice president of merchandising. "Color is helping them differentiate themselves from their competitors, and it's drawing attention to their products and brand."

While the color blue is still considered to be the most popular in the United States, and around the world, other colors' popularities rise and fall. Orange, previously one of the most unpopular colors, is now riding the trend waves, spotted in everything from rugs to appliances.

About 4imprint Blue PapersSM

4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.