Sparks Launches Newly Designed Website

Leading Creative Event Marketing Agency Redefines its Web Presence

PHILADELPHIA, PA (PRWEB) October 9, 2004 -- Sparks Exhibits & Environments, a leading creative event marketing agency, announces the launch of their newly designed company website. This new site successfully showcases Sparks diverse capabilities while creating a memorable brand experience for the viewer.

The sites redesign was driven by the goal to reinvent Sparks web presence and develop a user experience that was easily navigable while showcasing a multitude of creative platforms. Sparks team of designers applied the concept of complexity versus simplicity, presenting the user with information quickly but effectively.

The new website is an excellent example of how form, style and function should work together, much like we strive to accomplish in our experiential marketing designs" states Scott Tarte, CEO of Sparks. It embodies the energy of our company yet communicates our message in a clear, direct manner. Simplicity is the key."

The website illustrates Sparks high-quality designs and company information in a compelling way. Using Flash ActionScript programming, the design team took samples of all the aspects of the Sparks creative process, from conception to completion, and fused them into an exciting atmosphere, continuously engaging the user.

Anyone can make the simple complicated," states Creative Director Ed Santiago, creativity is making the complicated simple."

About Sparks Exhibits & Environments

Sparks Exhibits & Environments is a division of Marlton Technologies, Inc. (ASE:MTY). For over 85 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 45 countries. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Chicago, Las Vegas, Los Angeles, Orlando, San Francisco and Amsterdam. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. For more information about Sparks Exhibits & Environments visit http://www.sparksonline.com.

For sales information contact Chris Kappes, Executive Vice President, Sales & Marketing, at (800) 925-7727.

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