The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore

Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market

Atlanta, GA and Singapore (PRWEB) November 26, 2008-- The Rainmaker Group (http://letitrain.com/index.php?Campaign=PRWebAsianExpansionNov262008), a world leader in automated profit optimization (http://www.letitrain.com/products/revolution.php?Campaign=PRWebAsianExpansionNov262008) software and services for gaming hospitality, whose clients include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts and Harrah's Entertainment, announced it will open a regional office in Singapore as the next step in its expansion into the Asia Pacific market. Rainmaker also serves the serviced apartment/multifamily housing (http://letitrain.com/products/multifamily.php?Campaign=PRWebAsianExpansionNov262008) industry,

"Rainmaker is committed to bringing the benefits and discipline of profit optimization to Asia Pacific," said Bruce Barfield, President of The Rainmaker Group. "We have hired a new Managing Director in the area to help achieve these goals. In our frequent travels to Asia Pacific this year, we found an audience receptive to the idea of increased profitability through the 'total customer value' approach our solutions deliver. Now, we are moving to leverage these opportunities to build long-term relationships with Asian gaming operators and help them realize sustained revenue growth."

Vivek Bhalla joins The Rainmaker Group as its new Managing Director of Asia Pacific responsible for setting up its regional office in Singapore and managing growth.

Profit optimization expertise to benefit entire region, in any economy, as competition heats up

"The Asia Pacific gaming industry (http://letitrain.com/products/rpsrateoptimizer.php?Campaign=PRWebAsianExpansionNov262008) is ready to adopt the profit optimization practices that could guide its growth more profitably," said Bhalla. "Operators are looking for a way to track and assess 'total customer value;' that is, each customer's total spend, instead of only optimizing room revenue. Rainmaker's initiative to bring this practice to Asia Pacific through its revolution Product Suite will benefit the entire region."

Bhalla, with more than a decade of international hotel experience, brings a wealth of expertise in pricing and distribution strategies, implementation of revenue management systems, and consulting about the change management processes required to maximize revenue and profits. Bhalla started his career with Hyatt International, and held regional and corporate roles in revenue management in both SE Asia and Chicago. He was Director of Revenue Management for Starwood Asia Pacific Hotels and Resorts for four years, based out of Singapore where he had oversight of the division's pricing and revenue management strategies across all brands for the group's 130-plus hotels. In November 2007, Bhalla moved into an operational role at the Sheraton Grande Sukhumvit hotel in Bangkok. He is a graduate of Cornell University's School of Hotel Administration and holds a Masters Degree.

Joining Bhalla in servicing the casino hotel market will be Bonnie Spalding, the company's Vice President of Business Consulting. Spalding brings deep experience in casino revenue management and will oversee client implementation, installation, training and real-time support in Asia Pacific.

About The Rainmaker Group

The Rainmaker Group (http://www.letitrain.com/company/index.php?Campaign=PRWebAsianExpansionNov262008) is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries. Rainmaker consults about, implements and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group, a Microsoft partner, also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

Contacts:

The Rainmaker Group - Asia Pacific

Vivek Bhalla, Managing Director - Asia Pacific

9 Temasek Boulevard,

31 F Suntec Tower 2, Singapore 038989

Phone: (65) 9128 7302

Email: vbhalla @ letitrain.com

The Rainmaker Group - North America

Bruce Barfield, President

5755 North Point Parkway

Suite 77

Alpharetta, GA 30022

Phone: 678-578-5777

Email: sales @ letitrain.com

http://www.letitrain.com/?Campaign=PRWebAsianExpansionNov262008

Media Contact - Asia Pacific

Wye Leng Wong

LEAP Integrated Marketing Solutions

Phone: (65) 9826-4097

Email: wyeleng @ leapmarketing.com.sg

Media Contact - North America

Julie Keyser-Squires, APR

Softscribe Inc.

180 River Springs Drive NW

Atlanta, GA 30328

Phone: (404)256-5512

Email: Julie @ softscribeinc.com

http://www.softscribeinc.com

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