INCENTONE AND NBC UNIVERSAL TEAM WIN COVETED INDUSTRY AWARD - IMA Announces Circle of Excellence Awards

The Incentive Marketing Association (IMA) recently announced the winners for its annual Circle of Excellence Award. The top award for the best Employee Recognition program was bestowed upon New York-based IncentOne for its partnership in the creation of the NBC Universal (((ovation))) program.

FOR IMMEDIATE RELEASE

CONTACT:

Kristin DeAngelis

(201) 372-9250 Ext. 353

kdeangelis@incentone.com

INCENTONE AND NBC UNIVERSAL TEAM WIN COVETED INDUSTRY AWARD

IMA Announces Circle of Excellence Awards

NEW YORK, NY (October 12, 2004) - The Incentive Marketing Association (IMA) recently announced the winners for its annual Circle of Excellence Award. The top award for the best Employee Recognition program was bestowed upon New York-based IncentOne for its partnership in the creation of the NBC Universal (((ovation))) program. The award is based on a broad range of criteria including scope of the program, creativity and most importantly, results. With its very specific objectives, from increased awareness of recognition efforts to decreased costs and ultimately to improved employee satisfaction, the (((ovation))) program met or exceeded all its challenging goals.

"I am thrilled to accept this award on behalf of IncentOne and NBC Universal, and am proud to be recognized as a leader in this industry," enthused Michael Dermer, President and CEO of IncentOne. "NBC Universal has a tremendous understanding of the important role human resources has in employee satisfaction. The award validates this notion that successful organizations are the ones that integrate reward and recognition into their culture."

"Employee satisfaction is directly related to low employee turnover, high customer satisfaction, and increased profitability. Satisfied employees embrace challenging work environments and perform at significantly higher levels. Companies that truly recognize the value of human capital, and that proactively and continually measure both productivity and satisfaction, will outpace their competitors and achieve outstanding results," Dermer said.

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Since 1997, IncentOne, has specialized in the development and execution of integrated reward, recognition and incentive programs. Through experience with its FORTUNE® 500 client base, the company has been instrumental in creating the Best Practices utilized in helping strategic partners and clients achieve superior results in performance improvement, employee recruiting and retention, and customer acquisition and satisfaction. The company offers a broad based portfolio of incentives (gift certificates, travel and merchandise) predicated on the belief that the individuals own choice provides the best possible reward. IncentOne currently works with hundreds of clients including GE, Deloitte, ADP, the US Postal Service and more than half of the FORTUNE® 50. For more information, please contact Kristin DeAngelis, (201) 372-9250 ext. 353 or kdeangelis@incentone.com.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.