Gable, of GCS-PR, to Speak at PRSA International Convention on Image, Strategy, ROI

Tom Gable, CEO of Gable-Cook-Schmid Public Relations (GCS PR), San Diego, will speak on Image as a Part of Corporate Strategy to Build Reputation and ROI" at the 2004 PRSA International Conference in New York on Oct. 24.

San Diego, CA (PRWEB) October 14, 2004 --- Tom Gable, CEO of Gable-Cook-Schmid Public Relations (GCS PR), San Diego, will speak on Image as a Part of Corporate Strategy to Build Reputation and ROI" at the 2004 PRSA International Conference in New York on Oct. 24.

More than 1,500 public relations professionals are expected to attend the conference, which runs from Oct. 23 to 26.

Gable, frequent author and speaker on strategic public relations, positioning and branding, will provide case histories and research from multiple sources on how organizations of all sizes can derive specific benefits from incorporating image as a part of their strategy. The strategic approach requires companies to determine how they want to be known in two and three years, then develop the policies, procedures and ongoing proof of principle to support the position.

Studies show that committing to a position, investing in achieving it and consistently demonstrating your commitment over time will have a bottom-line return," says Gable. The workshop at PRSA will delve into the many ways PR professionals can work with senior management to drive the reputation-building process to reach multiple audiences with clear, consistent and compelling information, not hype."

Gable, an accredited public relations counselor, is author of The PR Client Service Manual, Fourth Edition, which is sold through PRSA. In 2000, he received the Otto Bos Lifetime Achievement Award from the San Diego Chapter of PRSA.

The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest professional organization for public relations professionals, with more than 22,000 members who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

About GCS

Gable-Cook-Schmid Public Relations (GCS PR) specializes in complex reputation and issues management programs for private and public companies, organizations and government agencies, ranging from start-ups to a Fortune 100 company. GCS partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, to launching new services or products, growing a bottom line or passing a referendum. It is the only public relations firm in the West with two Pulitzer Prize nominees on staff. Its senior team members boast an average of 20 years experience and hold more than 100 of the professions highest awards amongst them, including four Silver Anvils, the highest honor in the public relations profession. Additional information is available at www.gcs-pr.com.

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