Sparks Exhibits & Environments Hosts X-ploratorium

Event Marketing Symposium Comes to Life in Philadelphia on December 7th

PHILADELPHIA, PA (PRWEB) October 16, 2004 -- Sparks Exhibits & Environments, a leading creative event marketing agency, will be hosting its first SpeedLearning symposium, X-ploratorium, on December 7, 2004 in Philadelphia, Pa. Designed to engage, motivate, educate and inspire, X-ploratorium provides attendees the information needed to increase the power and performance of their face-to-face marketing and event strategies.

With over forty percent of companies acknowledging the importance of event marketing in their companys future the industry has evolved from a fragmented specialization to a strategic component of successful corporate marketing plans. Attendees will hear from Xerox, Hewlett-Packard and Shout Creative on how they are leveraging event marketing to build brand and drive sales. Event Marketer Magazines President & Publisher, Kerry Smith, will speak on the trends and future of event marketing while key notes will be given by noted futurist, Corbin Ball, who will present top technologies that are shaping the event industry as well as renowned exhibit and event marketing designer, Mitchell Mauk, who will speak about design trends.

X-ploratorium is designed to be a one-day, in and out, totally immersive symposium" explains Chris Kappes, Sparks executive vice president, sales & marketing. The sessions selected will address the three most important objectives of marketing events: increasing revenue, ROI and generating sales."

X-ploratorium will also showcase a number of sponsors including Capture Technologies, Convergence Film Television and Interactive/TechnoMedia, Fine Design, Fish Software, International Expo Service (IES), and Logic Junction.

By combining the learning experience of six speaker sessions with structured networking opportunities, X-ploratorium establishes a platform that offers attendees the opportunity to interact with and benefit from the experience, challenges and visions of some of the worlds leading brand ambassadors.

About Sparks Exhibits & Environments

Sparks Exhibits & Environments is a division of Marlton Technologies, Inc. (ASE:MTY). For over 85 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 45 countries. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Chicago, Las Vegas, Los Angeles, Orlando, San Francisco and Amsterdam. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. For more information about Sparks Exhibits & Environments visit http://www.sparksonline.com.

For more information about X-ploratorium please contact Kristy Elisano or Robin Lickliter at (800) 925-7727.

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