eBook Version of "Making CRM Stick" Published By eBookAd.com

eBook version of MAKING CRM STICK: Readying Your Organization for Successful Customer Relationship Management (by authors Joseph B. Grady, Javad Maftoon, Daniel T. Murphy and Andres A. Salinas) is now available for purchase at eBookAd.com

BOSTON, MA (PRWEB) October 16, 2004 -- eBookAd.com today published MAKING CRM STICK: Readying Your Organization for Successful Customer Relationship Management, by authors Joseph B. Grady, Javad Maftoon, Daniel T. Murphy and Andres A. Salinas.

Recent studies by Accenture, Gartner and IBM have provided greater insight as to why CRM projects fail. Armed with these new insights, companies have begun to have greater success. Companies large and small, and individual practitioners, are now publishing points-of-view, best practices, white papers, and success stories. How do you weed your way through the huge pile of content to find a few gems that will provide some useful insight? This book has done at least some of that leg work for you.

MAKING CRM STICK is intended for CRM sponsors, project managers and practitioners who are looking for insightful ways to increase the probability of successfully implementing CRM. It is especially useful for practitioners who will be stepping into project leadership roles for the first time. For seasoned CRM practitioners, MAKING CRM STICK is intended to serve as a reference book and a refresher.

According to Frost and Sullivan, "The authors are spot on in identifying organizational readiness as a critical component for successful CRM. As with many projects, CRM success requires cultural change and the organization's ability to view customers as an asset rather than people to be served. MAKING CRM STICK provides the right foundation for improving the chance of a successful CRM implementation."

The paper softcopy version of MAKING CRM STICK will be available at www.amazon.com and leading bookstores in early 2005.

ABOUT THE AUTHORS:

The authors (Joseph B. Grady, Javad Maftoon, Daniel T. Murphy and Andres A. Salinas) have 80+ years combined experience in Customer Relationship Management and in the planning and execution of global enterprise-wide IT initiatives. The authors have been members of multiple top-tier CRM consulting firms, including: PricewaterhouseCoopers, IBM Business Consulting Services, Arthur Andersen, and the Renaissance Strategy Group (now The Balanced Scorecard Collaborative), Learning Matrix, and Broadbase Software (now KANA). Their clients have included: Anheuser-Busch; AT&T; Avaya; AXA; BarnesandNoble.com; Capital One; Citigroup; Fidelity; First Union; Fleet Boston; Internal Revenue Service; Lucent; Manulife; Marriott; Mass Mutual; The MONY Group; Nextel; One Valley Bank; OppenheimerFunds; Johnson & Johnson; Scudder Funds; Sony Pictures; Wachovia; Vanguard and Verizon.

ABOUT eBookAd.com:

eBookAd.com Inc. was founded more than four years ago and launched its first website in early 2000. Initially designed as a portal for the eBook community, eBookAd.com has grown to become a leading eBookstore, eBook Hardware distributor and industry news leader. eBookAd.com Inc. has distribution and warehousing facilities in both the United States and Canada and has offices in North America, Europe and Asia. Its corporate headquarters are located in Markham, Ontario - the high tech capital of Canada, which is located just north of Toronto.

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