10 Secrets to Get Your Press Release Noticed

Shannon Cherry shares secrets to get press releases noticed by the media

Albany, NY (PRWEB) -- Its difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

A news release is sent to editors and journalists in order to generate a news story in the media," says Cherry, president of Cherry Communication which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications.

Its one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad," she says.

As founder of the PR and marketing firm, Cherry applies the skills she learned as a television and newspaper journalist to turn peoples thoughts and ideas into clear, concise, compelling stories -- the kind that stands above the rest and gets noticed.

Cherry explains that its critical in todays business world to be seen, a key element in any business plan. She shares her top ten secrets to getting a news release noticed:

1) A press release should sound like news, not an ad. "You need to make sure your news is newsworthy, so start thinking like a reporter," she says.

2) Send your press release to the media related to the topic of your press release. Dont just send the press release to every reporter you can find.

3) Keep your press release one page in length. "The truth is, most editors will only read the headline and the first line or two of your release," says Cherry.

4) The header, contact information and release date should be at the top of your press release.

5) Use short sentences and double space your lines.

6) The headline and first few sentences should grab the readers attention. According to Cherry, "A great way to do this effectively is to write like the news organizations you are targeting."

7) A release should tell a story and mention your business, product or service in the body of the release.

8) Proofread your release many times. Look for grammar and spelling mistakes.

9) Follow up is not only recommended, it is vital. "But dont call every other day asking if your release will run," warns Cherry. "Call once to see if there is any interest, but dont nag."

10) Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations.

Cherry also adds its important to use active -- not passive -- voice. "Verbs in the active voice bring your press release to life," says Cherry. "Writing in this manner helps guarantee that your press release will be read."

About Cherry Communications (www.cherrycommunications.com):

Cherry Communications offers experienced, hands-on strategic communications services and business consulting expertise that optimizes market positions and meets bottom line objectives. The company provides direct access to marketing professionals who conceptualize and implement robust brand development strategies, outstanding advertising campaigns, powerful public relations, and crisp communications.

The Cherry Communications website offers free tips & tricks and special reports, and a free Ezine, Be Heard!, to help small business professionals, entrepreneurs and consultants maximize their marketing efforts.

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