E-Course Lands Authors Large Media Exposure Using Marketing Experts Book Promotion Strategies

Distance learning has become a thing of the present. For American expat author and marketing expert, Christine Louise Hohlbaum, teaching on-line courses on book promotion and writing offers the ideal solution for both instructor and student.

(PRWEB) October 23, 2004 -- Distance learning has become a thing of the present. According to Dr. Judith L. Johnson, Director of the Office of Institutional Research at the University of Southern Maine and author of Distance Education: The Complete Guide to Design, Delivery, and Improvement, e-Courses have become a prevalent fixture in todays learning environment. Distance learning is no longer an idea, it is a well established educational entity seen more and more around the world. Development of technology over the last decade of the 20th century became the foundation for a new way of offering and delivering education."

While over 75% of all universities in the United States offered some type of distance learning model in 2001, other institutions are joining the bandwagon of e-learning. Barnes and Noble University, Suite101.com and a host of others all view e-courses as the ideal learning solution.

With a record 175,000 new book titles released in 2003 alone, American expat, author (Diary of a Mother, 2003) and marketing expert Christine Louise Hohlbaum has created a solution for authors faced with a stalled or nonexistent book promotion campaign. Hohlbaums four-week on-line course, entitled How to Market Your Book," uses simple techniques to teach published authors which publicity tricks work, and which do not. Her students success rate for obtaining media interviews jumps to around 80% once they finish her curriculum.

I am always amazed at how incredibly well-written their press releases are, and how incredibly uninformative!" laughs Hohlbaum. The first assignment for her students is to write an eye-catching media release, a skill Hohlbaum has mastered through her own book promotion efforts.

After taking Hohlbaums course, Julie Clark Robinson, author of Live in the Moment, sold an article she had written from a course exercise to Family Circle magazine, a publication with over 5 million subscribers.

Leigh Rogers, author of Sticky Situations, fulfilled her ultimate dream of landing a TV interview with her local station just a week after taking Hohlbaums course.

Two TV stations have contacted me," Rogers writes. I will be interviewed live soon with our local TV station and our NBC-affiliate station wants me to work three of their promotional events! I have also secured a major Internet radio interview with WorldTalkRadio. It's all because of you!! You are so wonderful!"

My technique is simple," Hohlbaum reveals. Unleashing what already exists in the author is all I do to make their book campaign work. With a little guidance and a lot of motivation, they literally do it themselves!"

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