Image Events Worldwide Creates Havana In Las Vegas, NV.

At the National Business Aviation Association (NBAA) convention, Jeppesen, the worlds leading provider of flight information solutions, engaged Image Events Worldwide to develop a themed party to thank their customers and to assist in marketing to their prospects.

(PRWEB) October 24, 2004 -- At the National Business Aviation Association (NBAA) convention, Jeppesen, the worlds leading provider of flight information solutions, engaged Image Events Worldwide to develop a themed party to thank their customers and to assist in marketing to their prospects.

The NBAA convention is an important industry event with member companies annual revenues approaching $5 trillion dollars and employing over 19 million people worldwide.

Len Piotrowski, Executive Producer for Image Events, stated, You have to understand the culture and organization in order to match their needs and messaging directed towards the audience.

After completing a comprehensive client analysis, we look to co-opt popular themes or trends that can be linked with business-oriented parties and galas. By doing this we have found that our clients receive greater attention and attendance at tradeshow and convention events.

With Jeppesen we arrived at three thematic events, which included NASCAR, Harley-Davidson and an exotic Cuba nightclub," explained Robert Bottoms, Executive Producer. After much deliberation, Jeppesen gave the nod towards the Cuba party theme.

This theme evokes relaxation, paradise by the beach and a Caribbean attitude... all the elements you would run across when planning a vacation by air to a Caribbean venue. We supported the theme with a beach party environment located at the Las Vegas Hard Rock Hotel, accompanied by a band playing on a raised stage in the sand. We added a hand-rolled cigar master from Cuba, luscious food, and moroccos."

What bound the elements together were the outstanding sounds of the West Coast Native Vibe band brought in from Los Angeles. The band was engaging, and provided the party with texture but did not invade the schmoozing by the Jeppesen team players.

Knowing your customer and knowing your customers customer is the key to winning in the business-to-business entertainment and gala market segment. Jeppesen found that Image Events Worldwide orchestrated the venue and environment to assist them in meeting their business goals for the event.

Jeppesen is recognized as the world's foremost provider of integrated aviation information solutions. Jeppesen's portfolio of products and services includes flight information, flight operations services, international trip planning services, aviation weather services, maintenance information and aviation training systems. The Jeppesen group of companies has offices in the United States, the United Kingdom, Germany, Australia, China, and Russia. Jeppesen is a subsidiary of Boeing Commercial Aviation Services, a unit of Boeing Commercial Airplanes.

Image Events Worldwide (www.imageevents.com) is a full-service special events firm providing bullet-proof execution that consistently delivers remarkable results for our clients. With offices located in Washington DC, Las Vegas, NV, and San Diego, CA, we produce nationwide themed events, corporate theatre, complete custom exhibit programs and execute flawless national celebrations like Presidential and Gubernatorial Inaugurals.

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