ATP Introduces Highest Capacity MMCplus and MMCmobile, The New High Speed MultiMediaCards. ATP MMCplus (up to 1GB) and MMCmobile (up to 512MB) product lines unveiled, a breakthrough allowing for high transfer rates in next generation mobile applications.

Sunnyvale, CA. (Oct. 24, 2004) -- ATP Electronics, Inc. the leading manufacturer of high capacity, high performance digital flash media products, today introduced its new high speed MMCplus and MMCmobile product lines, both to be offered in the highest capacities of 1GB and 512MB, respectively. Both form factors feature capabilities for high transfer rates (read 20MB/s and write 15MB/s) and backwards compatibility with standard MMC devices, RS-MMC devices, and the majority of SD devices.

(PRWEB) October 25, 2004 -- The new ATP MMCplus and MMCmobile cards are scheduled to be unveiled Oct 25th-27th at the 2004 CTIA Wireless IT & Entertainment Show in San Francisco, CA, where ATP will display its latest technology in booth #565. MMCmobile and MMCplus are the new high speed memory card standards (version 4.x) recently released from the MultiMediaCard Association. These allow for a large data bus width (x1, x4, or x8 bits) as well as a healthy increase in the clock frequency (up to 52 Mhz from a previous limit of 20 Mhz). These factors in conjunction raise the maximum transfer rate from the existing 2.5MB/s up to 52MB/s. In addition to the enormous transfer rate improvement, both MMCplus and MMCmobile standards feature dual voltage capability. This enables the cards to operate either at the existing 2.7-3.6V or at a low voltage of 1.65-1.95V. The low voltage translates to even lower power consumption, meaning longer battery life for both today and tomorrows mobile digital devices.

We believe that the MMCplus and MMCmobile cards will be a major driver in enabling the new mobile phone and digital imaging applications" said Scott Herbert, executive director of the MultiMediaCard Association. The advantages of these cards: small size, high data transfer, low operating voltage, and compatibility will allow new services in the mobile digital market."

"ATP is excited to bring such high capacity and performance MMCplus and MMCmobile memory cards to the market" said Danny Lin, vice president of ATP. As a leading manufacturer of small form factor flash memory cards, we are committed to innovate continuously and bring to the market not only cards based on the latest standards, but with best quality, performance and compatibility to meet and exceed our customers demand for high quality, content rich data storage intensive applications."

ATPs new MMCmobile and MMCplus memory cards offer the same advanced features as ATPs other flash card products allowing for ample protection from water, dust, ESD (electro-static discharge), and extreme temperatures ranging from --40C to 85C. This allows for versatility and durability rarely found today in flash memory cards.

About ATP

Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP differentiates itself from the competition, offering highly durable flash solutions which in addition to high performance, offer protection from water/moisture, dust, static discharge, and extreme temperatures. Performance, Quality, Compatibility and Reliability.

For more information on ATP memory products, visit http://flash.atpinc.com or email flash@atpinc.com. MultiMediaCard, MMCplus and MMCmobile are trademarks of the MMC Association (MMCA) http://www.mmca.org Company and product names mentioned herein may be trademarks or registered trademarks of their respective holders and are used for identification purposes only.

Press Contact:

Daphne Jang

408-732-5859

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