A Focus on Services Changed IBM and an Industry - Learn How Services Can Be a Strategic Weapon for Growth at Ready Set Grow on November 16th

CorePurpose, Inc. Announces the Final Installment in the acclaimed Ready-Set-Grow Series: Focus on Services: Your Strategic Weapon for Growth with Tom Esposito, Chairman of The Insight Group and one of the founding executives of IBM Global Services. The session will be held Tuesday November 16th in Mesa, AZ.

Phoenix, AZ (PRWEB) October 27, 2004 -- CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the final installment in the Ready Set Grow Lecture Series : Focus on Services -- Your Strategic Weapon for Growth" to be held on November 16th.

Whether you are a product based business, part of the growing services sector or a combination of the two - companies around the world are recognizing the impact of services on revenue growth and the bottom line" stated Joan Koerber-Walker, executive director of CorePurpose. Were thrilled to have one of the leading experts in what it takes to build businesses through services join us for this session. While Toms message will benefit all types of businesses here in the greater Phoenix area, it is especially valuable to those in our growing tech sector. To encourage our technology community to join us, all members of the Arizona Technology Council are encouraged to register at the group rate and identify AZ Tech Council as their group. When they do so, CorePurpose will donate 50% of their registration fees to the council in support of their mission: To drive partnerships, policies and programs that advance the business climate for Arizona's technology community."

This high impact workshop will focus on Services Industry Trends / Services Business Model and Service Industry Best Practices".

The session is designed to outline the key elements necessary for an effective Services Strategy and Business Model.

•How to build them

•The changes required to deploy the model successfully.

•Valuation Techniques

•Partner Strategy

Attendees will have the opportunity to listen to Esposito share his insights and then participate in discussions designed to apply the same concepts to their own companies.

About the speaker: Tom Esposito -- Founder The Insight Group and one of the founding executives of IBM Global Services.

In 1995 after a successful career at IBM, Tom co-founded The INSIGHT Group, a management consulting firm specializing in helping product-based companies implement profitable high growth services businesses. Much of the firms work deals with renovation services strategies, business plans, business processes, management systems and sales & marketing approaches.

Tom has had a unique opportunity to observe and participate in the rapid growth of the information technology services market. He was acknowledged as one of the key architects of IBMs services business. At IBM, Tom held many key management positions, including Group Director of Organization and Management Systems for IBM US and Vice President of Marketing for IBM's National Service Division. As VP of Services Marketing, he was responsible for developing and implementing strategies to broaden IBM's services business from traditional maintenance and software support into a rapid growth high value customer services business including outsourcing services. In the early 90s, he was named Assistant General Manager of Services Marketing for IBM US, where he helped drive IBM US's overall services business at a 40% + rate. During this time, Tom also served as chairman of the IBM US Services Executive Council and spokesperson for the US services business.

He later was named Assistant General Manager of Systems Integration and Services Marketing for IBM US, with general management and P&L responsibility for the systems integration business generating approximately $1 billion in annual revenues. In his last IBM assignment, Tom served as Vice President, Global Consulting & Services where he was responsible for global strategy development, global management systems, business processes, and re-engineering IBM's rapidly growing geographic services businesses into a global services business. Today, IBM Global Services is IBM's largest and fastest growing business. Tom has been credited as being one of the first to fully understand how customers' changing requirements would create tremendous new opportunities in services.

Tom is a graduate of Rutgers University; He has taken advanced courses at Dartmouth Institute, Wharton School for Market Planning and Harvard Business School. Tom has been a frequent speaker at industry conferences and events and has served on the board of advisors of Arizona State Universitys Center For Services Leadership.

Program details and information:

When, Where and How Much?

Dates:    Tuesday, November 16, 2004

Time:

7:30 -- 8:00 AM -- Continental Breakfast    

8:00-12:00PM -- Forum Session

Location:

Business and Industry Institute

Mesa Community College

145 North Centennial Way

Mesa, Arizona 85201

Costs

Single Sessions Pricing

Individual participant: $129

Groups of 3 or more: $117 per person

For more details and registration -- visit www.CorePurpose.com and click on the Ready Set Grow Icon

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.

Joan Koerber-Walker, 480/921-3933

jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

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