Lipo-slurp-tion?

Dieters and Diabetics get an extreme makeover with Lipo-slurp-tion

(PRWEB) October 28, 2004 -- Lipo-slurp-tion (lipo-slurpshen) n. A non surgical procedure that uses slurping on outrageously delicious coffee to aid in removing excess fat from areas of the body.

For over three years entrepreneur Brian Vassallo has been trying to find a way to describe the product that he believes to be the magic bullet for dieters and diabetics, and he has summed it all up in a word that up until now did not even exist, Lipo-slurp-tion.

Six months ago if you would have asked Brian Vassallo to describe Diet Java Blend or Diet Java Max Fat Burning Coffee you would have gotten a 10 minute dissertation about the benefits of coffee and the amazing natural ingredients he has added to it like cinnamon, blueberry and Green Tea just to name a few, that speed up the metabolism, cut cravings for sweets and in quite a few cases reduce the need for prescription diabetes drugs or eliminate them all together. And dont even get him started on chlorogenic acid that is found in coffee and how wonderful it is for diabetics, hes been preaching about it for over 3 years. People just never seemed to get it" says Vassallo. Coffee doesnt have calories. How can coffee be diet? Isnt coffee bad for you? Thats all Ive heard for the last three years" said Vassallo. Now I just say Lipo-slurp-tion and they say Huh?" but then they seem to get it."

Thanks to a recent radio campaign Minnesotans were the first to learn that Lipo-slurp-tion is the newest not-so-extreme extreme makeover craze that leaves you asking, Why didnt someone think of that sooner"? Truth be told, its been the best kept dieting secret of all time. For three years Brian Vassallo has been trying to spread the word that you can drink 4 cups of his special brew a day and help the pounds melt away ,but limited marketing funds and a fear that more powerful competitors would copy his formulas have made the entrepreneurs task a daunting one.

Vassallo was probably one of the first people in America to correlate the connection between chlorogenic acid, dieting, diabetes and coffee beans three years ago" says Joe Morretti of Protech Nutraceuticals, a contract Nutraceuticals manufacturer in Clearwater, Florida. Not only did he come to the realization that the chlorogenic acid was present in the green coffee beans," continues Morretti but that the roasting process adversely affected the chlorogenic acid and there was a way to possibly replace it. No one even knew what he was talking about at the time; we all just went with it."

And went with it they did. Formula number one produced Diet Java Blend Fat Burning Coffee. A delicious, lightly roasted brew made specifically for dieters wanting to use a weight loss aid that did not force them to change their habits. People scoffed at Vassallos idea to replace dangerous herbs like Ephedrine and Citrus Aurantium with Cinnamon and Green Tea, but three years later every major news source was reporting the benefits of cinnamon and coffee.

The reception for the fat burning coffee was limited, partly because Vassallo believes it was too simple". Just drink coffee?" says Vassallo it was a hard sell." But the people like John Venditti of Berwick, Pennsylvania who bought into and lost over 90 lbs. in a little over a year became believers.

Formula number 2 was a little more personal for Vassallo. When his father was diagnosed with Type 2 diabetes two years ago he knew that the Diet Java Blend would be helpful, but it wasnt specific enough for diabetics to get dramatic results. Coupled with the fact that he was going to have a hard time getting his father to stick to an exercise routine Vassallos battle would be an uphill one. Diet Java Max would be his fondest formula when it was completed. With the help of Dr. Ronald Fernandez, Vassallo tested his new formula on 12 of Fernandezs Type 2 diabetes patients, including his own father. The test yielded a 90% success rate for the Type 2 diabetics and his own father lost 52 lbs. in 6 months and has cut his diabetes meds in half.

Still with all the success the Fat Burning Coffee trail was a hard one to blaze. He would come home and be so disappointed in the progress the coffees were making" says Vassallos wife Sheri, a business and communications major and stay at home mom. He invested everything into the project and people couldnt seem to grasp the concept. Anytime he would tell someone about the coffees they would love the concept but the general public was missing out by not knowing it even existed."

But in August of 2004 Vassallo looked for a way to sum up what Fat Burning Coffee did. While watching a reality T.V. program one night it came to him in the form of a word that did not even exist, Lipo-slurp-tion. To me" says Vassallo, it said it all."

Most of America still has not had the word Lipo-slurp-tion fall on their ears or be seen by their eyes, but Vassallo hopes that for the sake of the millions of diabetics and overweight people in America who love coffee they will soon. And this time theyll finally get it!

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