Southwick Golf Course Reports 30% Increase In Rounds

Woodbury, NY: 10/30/2004 Southwick Golf Course located in Graham, NC reported a 30% increase in golf rounds after US eGOLF software implementation.

(PRWEB) November 3, 2004 -- Finding a market audience to target and keeping the customer that they attract is a major challenge to golf course managers. Since installing US eGOLF SPEEDSuite software, Southwick Golf Course has increased revenues by 30%. Mark Hopkins, P.G.A. Director of Golf stated Without my staff ever touching the computer the MARKETSuite module automatically created a database of potential customers from all incoming phone calls to the golf course. I knew immediately who my advertising should target. I advertised our new free most valuable player card to this audience and received a much higher than average hit rate. This was a much more efficient use of my advertising dollar because I was marketing to people I knew would be interested. I have been amazed by the significant increase in repeat rounds as a result of the customer rewards program we initiated using SPEEDSuite. My customers love it and to me its a no brainer!"

SPEEDSuite player retention software allows reward points to be automatically tracked for each round of golf played. The system which includes cards for participants provides complete flexibility in reward point assignment, redemption value, and expiration date without additional input from the course operator. The course reward cards while providing player incentive rewards and membership in preferred players clubs, increases rounds and makes tracking golfer activity easier.

About USeGOLF

USeGOLF is a premier supplier of golf course management software solutions. The company provides leading-edge products for tee sheet management, IVR, and POS systems. USeGOLF products are installed in over 100 courses throughout the U.S.

US eGOLF is a subsidiary of US eDIRECT a software solution provider to the recreation industry and is headquartered at 136 Woodbury Road Suite 202, Woodbury, New York. Further information can be found on its Website http://www.USeGOLF.com or by calling Michael A. Wands at 631-692-9163 or via e-mail MWands@usegolf.com

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