Platinum Television Group Expands Airings to Include CNBC in Australia & Europe, Middle East & Africa: Company Offers Commercial Messages Via Educational Programming

Platinum Television Group, a major producer of educational programming for the U.S. and Canadian markets, has just announced that its shows will be aired beginning in 2005 in Europe, the Middle East, Africa and Australia.

Deerfield Beach, FL (PRWEB) November 4, 2004 -- Platinum Television Group, a major producer of educational programming for the U.S. and Canadian markets, has just announced that its shows will be aired beginning in 2005 in Europe, the Middle East, Africa and Australia.

CNBC Europe appeals to an adult audience of more than 86 million viewers in Western, Eastern and Central Europe, the Middle East and Africa. The station is the only global 24-hour broadcaster of live and actionable financial information. Shows are produced and broadcast from London studios, while drawing on the resources of Dow Jones and NBC news contacts in 25 European cities.

PTG will air three of its major shows-Business & Beyond, Great Taste and Eye on Technology-in these markets, offering half-hour shows at midnight on weeknights. In Australia, total subscribers include about 1.4 million. There, the half-hour programs will air on weekend early mornings.

Platinum Television Group has been delivering the full scope of an advertisers message to audiences for more than seven years through its innovative half-hour programs, which delve into many popular areas of interest for advertisers. The shows are aired on targeted national cable networks, as well as on regional broadcast stations. The key is to educate, as well as entertain, viewers. A full five minutes is spent with an advertiser selected to feature their story on one of Platinum's many shows, dealing with how the product or service will educate viewers on real-world solutions or enhance their lifestyle.

Taking it a step further, Platinum Television capitalizes on the growing trend of regionalization in television advertising, by actually customizing its shows for specific markets. Advertisers are asked to select the cities in which they feel their message would best be received.

More and more advertisers are looking to increase their visibility on the airwaves without 'beating viewers over the head' with their messages today. Instead of cramming too much information or pizzazz into expensive :30 or :60 spots, advertisers are seeking new ways, via product placement and sponsorships, to increase their effectiveness at a fraction of the cost.

The wide range of shows that Platinum Television produces offer a fit for just about any advertiser, and appeal to a broad spectrum of viewers. This is a major development for PTG," said president Doug Scott about the enhanced distribution, that will make our company a household name around the world, where we will continue to be known for innovative ways to use the media to produce high-quality educational shows." To be considered for a Platinum Television Group show, contact the vice president of media & programming Gary Baris at (800) 597-1186, x 224. For more information, see www.platinumtelevision.com.

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