Ploom Completes a Busy Summer of Design Projects

As one of the Northeast's hottest new design firms, Ploom (ploom.com) had an unusually busy and productive Summer and early Fall, with new digs (a brand-new design space in Providence) and a host of exciting brand, identity, and design projects from June through October, 2004, for Boston's 3 Storey Film Venue, New Wave band Cherry Persuasion, as well as for a major Financial Services Company (in a design already picked as a Website Design Finalist for MITX 2004).

PROVIDENCE, RI (PRWEB) November 6, 2004 -- As one of the Northeast's hottest new design firms, Ploom (www.ploom.com) had an unusually busy and productive Summer and early Fall, with new digs (a brand-new design space in Providence) and a host of exciting brand, identity, and design projects from June through October, 2004.

These included:

* 3 Storey Brand and Identity Package

Ploom founder Haig Bedrossian developed a total Brand and Identity package for 3 Storey, a progressive film venue for independent filmmakers in Toronto, Canada.

* Cherry Persuasion Identity

Ploom also created an Identity for trash New Wave band Cherry Persuasion, also designing their debut CD cover artwork as well. To view Bedrossian's designs for Cherry Persuasion, visit http://www.ploom.com/portfolio/cherry.html.

* Financial Services Company Brand (Picked as Website Design Finalist for MITX 2004)

Ploom has also completed the user experience and interface design for a major U.S. Financial Services Company, whose highly specialized website allows financial advisors to create customized marketing materials for their businesses. Ploom's elegant and strikingly presented work on this project was met with acclaim from both the client as well as additional financial services companies, who also chose Ploom to design their own new and improved web presences.

In addition, Ploom's original and highly successful Financial Services design led to even further acclaim, resulting in Ploom's choice as a finalist in the Massachusetts Innovation & Technology Exchange (MITX) 2004 Awards (for Financial Services category website). Visit the awards homepage at https://mimcawards.safeserver.com/finalists.asp.

* New Motion Graphics Demo Reel

In addition to its hot new design space and recent awards, Ploom has also updated its motion graphics demo reel. Updated and reedited to reflect a variety of the design firm's recent projects, the reel is designed to provide the public with a look at some of Ploom's most recent and exciting (and always cutting-edge) broadcast design work. Ploom Founder Haig Bedrossian is one of the field's most exciting talents, and his past clients on motion graphics projects include AMC, Bravo, History Channel, MTV, Oxygen, Powderhouse, Tech TV, Truth Consulting, and Universal Studios.

To view the new Ploom motion graphics demo online, please download and view via http://www.ploom.com/portfolio/images/ploom_remix_reel_2004.mov. Or, for an immediate online and frame-by-frame overview, please visit http://www.ploom.com/portfolio/motiongraphics.html.

Through his acclaimed design office Ploom (www.ploom.com), designer Haig Bedrossian is known for providing creative design, branding and identity solutions and integrated marketing for a rich variety of media. Ploom's creative tools include such equipment as a Macintosh G5, as well as such programs as AfterEffects, Illustrator, Photoshop, and Macromedia Flash. For the video aspects of the work, Bedrossian uses a Firewire-based DV editing system.

About Ploom

Ploom is a visual communications and design office that works across media to create complete visual communications strategies to one-off projects. The studio (whose unique approach is referred to as plooming") designs differentiated brand communications, and creates the brand proof and visual triggers that connect to an audience. Ploom has a unique ability to seamlessly cross different media, and to weave visual strategies into meaningful experiences.

About Haig Bedrossian

The founder and creative spark behind Ploom, Haig Bedrossian is an acclaimed brand strategist and creative with over 9 years of professional design experience in Canada and the U.S., and who has used his work to create the faces of a rich variety of entertainment, consumer product, and institutional clients. Before founding Ploom, he worked as a Design Director for such companies as Hatmaker and Razorfish, Art Director for Bravo Canada, and lead designer with Interbrand. Over the years, he has worked seamlessly within branding and identity design, broadcast design, print design and interactive media, designing everything from broadcast identities to logos to websites. He has designed the visual identities for such immediately recognizable brands as Oxygen, Truth Consulting, Powderhouse and the popular European television channel 13th Street for Universal Television, among many others.

A gifted artist and creative on a variety of media fronts, Bedrossian has won a variety of awards for print design and screen design from The American Institute of Graphic Artists, Graphis and the Graphic Designers Association of Canada. His short film Organized Chance was screened at The Museum of Fine Arts Boston, Harvard University, and at Underground Film Revolution (Boston). He holds a B.A. in Visual Communication Design and Animation from Ontario College of Art & Design (OCAD), Toronto, and is also currently pursuing a part-time MBA in Design Management from the University of Westminster, in London, U.K.

Ploom offers design services for companies of all kinds, including Identity (Brand Strategy, Visual Identity, Graphic Standards, Launch Communications), Print (Stationery, Marketing Collateral, Advertising Design), and Motion (Channel Identity, Show Opens, Motion Graphics) -- and more. The company has created visual strategies for small and large brands, including such names as Truth, Powderhouse, Oxygen, 13th Street, and Fidelity Investments. Ploom's ongoing investigation into new forms of visual communication and creative expression promises results that are provocative and compelling. Yet, creating simple and straightforward solutions are part of its assignments. Ploom continually endeavors to break new ground in the field of design.

To speak with Haig Bedrossian directly about Ploom or his many recent projects, please e-mail Haig@Ploom.com or call (401) 273-7070.

Meanwhile, for further press releases, pictures, design samples, or PR materials on Ploom or Haig Bedrossian, please call publicist Angela Mitchell at (904) 982-8043 or e-mail Paramitch@aol.com.

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