RetirementHomes.com Surpasses Competition as Seniors' Internet Use Swells

As more seniors go on-line each month, RetirementHomes.com becomes a favourite destination for those seeking information on retirement living communities which fit their needs.

Toronto, Canada (PRWEB) November 10, 2004 -- After seven years in the industry, RetirementHomes.com is now the single most trafficked online retirement directory on the internet. Founded in 1997 as a subsidiary of Target Directories Corporation, RetimrementHomes.com has established itself as the pre-eminent resource for seniors and health care professionals seeking retirement and senior care options in North America. In fact, it has attracted more than 90,000 visitors to its website in the last 30 days alone.

The number of seniors, families and health care professionals accessing the internet continues to rise each month. A study published this year by the Pew Internet & American Life Project gives exciting new statistics about seniors online activity. In the United States, the percentage of older people going on-line leaped 47% between 2000 and 2004. The study found that two-thirds of the older users looked up health or medical information; two-thirds also did product research.

Increased internet access in Canada mirrors the trend in the United States. A recent survey, published by the Ipsos-Reid Corporation, shows that use of the internet by people aged 55 and older has increased to 60%. This is up 12% from 2002.

Extensive research influenced RetirementHomes.com to design the Needs Assessment Questionnaire, a practical tool to help seniors sort through an overwhelming number of care options. This highly popular questionnaire ensures that seniors can access retirement communities suited directly to their needs; other directories simply provide generalized results with no focus.

RetirementHomes.com President Evan Heltay is hardly surprised by the companys phenomenal success: We are popular because we deliver results," he says emphatically. There are more seniors on-line now than ever before, and they are using the internet to explore their options. RetirementHomes.com is simple, easy-to-use, and gives visitors exactly what they are looking for. Seniors can access up-to-date information on retirement communities from around the world and contact them directly. For retirement living, RetirementHomes.com is the only place to be."

Senior care professionals regard RetirementHomes.com as the full-service source for retirement homes and senior care communities in North America. In addition to being the most trafficked retirement directory on the internet, RetirementHomes.com also offers one of the most popular staffing resources for senior care and health care jobs online. As a gateway to retirement living, RetirementHomes.com offers content for seniors, families, senior and health care staff and retirement care professionals alike.

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