Premier Legal Giant Martindale-Hubbell Endorses Lawyer Marketing Book

Martindale-Hubbell, the most frequently consulted resource in the legal profession, has endorsed Henry Dahuts legal marketing best-seller, Marketing The Legal Mind-A Search for Leadership and declared it a must-read" in the registry of legal marketing masterpieces.

(PRWEB) November 12, 2004 -- Martindale-Hubbell, the most frequently consulted resource in the legal profession, has endorsed Henry Dahuts legal marketing best-seller, Marketing The Legal Mind-A Search for Leadership and declared it a must-read" in the registry of legal marketing masterpieces.

Timothy B. Corcoran, Senior Director of Sales and Operations for Martindale-Hubbell reviewed the book and assessed Henry Dahuts perspective on marketing with a wholehearted thumbs-up."

Mr. Dahut provides a compelling and analytical roadmap to growing and managing a law practice, articulating how to identify and overcome the behavioral and environmental impediments to success. This business book written by a lawyer for lawyers in their native language is a must-read for law firm leaders."

Mr. Corcoran leads the national account team for Martindale-Hubbell that services over 1,200 of the world's largest and most prestigious law firms. The Premier Account Team is comprised of highly skilled legal marketing professionals, including several attorneys, and a dedicated in-house staff which specializes in handling customer service and editorial matters. Corcoran is also involved in large law firm and corporate product development and marketing initiatives at Martindale-Hubbell and is host of the prestigious Counsel to Counsel management forum series.

Mr. Corcoran is a member of the Legal Marketing Association, serving as founding Chair of the Sponsor Relations Committee. He also was Co-Chair for the 2001 LMA Annual Conference in Toronto. He is a current member of the Law Practice Management section of the American Bar Association.

Marketing the Legal Mind, which was released this past summer, has been raising more than a few eyebrows by challenging the traditional and sacred role of rainmakers in most firms. And, the reviews have been glowing.

Leading law firm consultant Steve Barrett (Chief Marketing Officer of Testa, Hurwitz & Thibeault, LLP) recently reviewed Marketing the Legal Mind: This is a great book... I'd put this book right up there with the classics of law firm management, such as those by David Maister, and services marketing, such as Harry Beckwith's Selling the Invisible." (www.PMForumNA.org)

Linda Hazelton, MBA and Chair of the Education Committee with the esteemed nonprofit Legal Marketing Association, thinks Mr. Dahut is leading the vanguard. He persuasively explains why marketing cannot be an afterthought; and counsels against falling into the trap of thinking that so long as revenue is good, all is well in our world."

She goes on by quoting directly from Marketing the Legal Mind. 'Somewhere along the line, lawyers have come to believe that as long as there is sufficient revenue flow, fixing exterior problems will be sufficient to keep declining service in check. In the meantime, partners keep partnering and hope that no one notices that they don't have a clue about where the firm is going.' His book is an antidote to such thinking and serves as a just-in-time wake-up call."

The book has been noted for its frank and unsettling spotlight on the business of law, while debunking many of the enduring traditions and customs of firm cultures. The endorsement from Martindale-Hubbell is an important milestone in support of the groundbreaking work of Henry Dahut.

For more information about the author, visit www.HenryDahut.com.

For more information, please contact:

Ken Goodpaster

Henry Dahut, Esq.

323-462-4227

ken@henrydahut.com

Book Artwork Available Upon Request.

LMG Press

ATLAS BOOKS (www.atlasbooks.com/marktplc/01128.htm)

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