PrintAdvertising.com Tests New Remnant Space Selling Service

PrintAdvertising.com has started testing a new service designed to help print media publishers quickly market and sell their unused remnant" advertising space.

Northern, VA (PRWEB) November 15, 2004 -- PrintAdvertising.com is a world-wide network of publishers, advertisers, media buyers and publishers representatives. PrintAdvertising.com is strengthening the print media and advertising industry by offering a central hub" for print advertising related information, products and services.

PrintAdvertising.com has started testing a new service designed to help print media publishers quickly market and sell their unused remnant" advertising space.

No matter how successful a publisher may be at selling advertising, there inevitably comes a time when unused magazine or newspaper space becomes available. Print media professionals refer to this as Remnant Space."

Remnant space, if not sold, represents an expense to publishers that, except for lack of opportunity, may have otherwise produced revenue. Consequently, publishers and their advertising sales staff will frequently discount remnant space to encourage a quick purchase by prospective advertisers.

PrintAdvertising.com is creating a virtual marketplace. Remnant space, while a potential loss for publishers, often represents a real value for advertisers. The problem is that many times advertisers never hear about these opportunities, or if they do, its too late to take advantage of them. PrintAdvertising.coms is working on a solution to this problem by creating a marketplace where publishers and advertisers, media buyers and publishers representatives can, in real-time, make remnant space opportunities available and allow marketers to capitalize on them. Such a marketplace offers time and monetary benefits that will immediately benefit the print media and advertising industry.

PrintAdvertising.coms Remnant Space For Sales service is being tested for a limited time to determine system and user requirements as well as overall interest levels. During the test period this service will be offered free of charge to the first twenty-five publishers to sign up. A nominal fee for this service is planned upon completion of the test phase.

Those interested in learning more about PrintAdvertising.coms Remanant Space For Sale service may visit the web page at ... http://printadvertising.com/RemnantBids.html

About PrintAdvertising.com

PrintAdvertising.com is revolutionizing the way print media professionals conduct business. PrintAdvertising.com offers... The latest world-wide print media and advertising news; Directory services designed to bring publishers, advertisers, media buyers and publishers representatives together; Hispanic print media and advertising news; The latest on whos advertising in print media; Print media job listings and situation want ads; The hot new Print Advertising Stump blog page; and more. PrintAdvertising.com is a central voice for the print media and advertising industry. Through useful information, products and services PrintAdvertising.com aims to strengthen the business of advertising in print.

For more information about PrintAdvertising.com and its services, visit www.printadvertising.com

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