Carmens Cupones Y Consejos® Wins Best Co-op Direct Mail Program 2004

Carmen's wins Best Co-op Direct Mail Program of the year at the 3rd Annual Latino Marketing Awards. The program reaches millions of Hispanic households each mailing, in the top 12 U.S. Hispanic markets, for as little as 3.5 cents per household. Clients such as Staples, Vanity Fair and MoneyGram have been able to see significant ROI from their advertising in Carmen's.

(PRWEB) November 11, 2004 -- Aliso Viejo, CA, Thursday November 11, 2004- Carmens is at it again! This time as the winner of the Best Co-op Direct Mail Program at the 3rd Annual Latino Marketing Awards. The event was held on November 4th in Burbank, California and the award was proudly received by Carmens Founder and President, Mr. Shayne Walters.

Weve worked very hard to create a successful program. One that would allow advertisers to reach over 2.5 million households nationwide with each mailing, for as little as 3.5 cents per household, but one that would also benefit the Hispanic community through a medium that had overlooked this consumer far too long. We are happy to hear the success stories that our clients bring to us everyday. Clients like Staples and Vanity Fair who have been able to see a significant ROI from their advertising in Carmens, and MoneyGram, increasing their volume by a phenomenal 10-12%. And now to be recognized in the industry through this recent award, it just feels great and were looking forward to an even better year in 05."

The Carmens program offers advertisers a unique opportunity to communicate directly with US Hispanic households, the largest growing minority segment of the population. It reaches millions of Hispanic homes per mailing in 7 states and in the top 12 U.S. Hispanic markets, with plans to expand in '05. It arrives in an attractive 6" x 9" flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.

Mr. Walters continues, weve had a great year. Companies such as Staples, Walgreens, AOL, MoneyGram, Blockbuster, Bissell, Vanity Fair, Knorr, Scholastic/Disney, Kraft, Bally Total Fitness, E. Burnham Cosmetics, Danone Water, Tums, Sears Portrait Studio and many others are participating in Carmens, and the interest continues." Carmens next mailing is just a couple of weeks away, just in time for the Holidays. For those advertisers who did not participate, Carmens next mailing will be in January, so theres time to be included. If a company does not have existing materials and wishes to participate in the program, Carmens can create an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).

With Carmens there is no mailbox clutter", since the typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general U.S. population. In addition, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more, according to two surveys by Dimension/Draft and Data Research Group. Hispanic consumers also tend to be price conscious and 46% say they always" or sometimes" use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the U.S. (NCH Marketing Services Hispanic Coupon Survey, 2002). When you combine all of these factors, its not difficult to see why more top marketers are including direct mail in their Hispanic marketing programs and the best source to provide them with top ROIs is Carmens Cupones Y Consejos®.

For more information on the Carmens Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390 or swalters@carmenscupones.com

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