V2 Music Integrates all Email and Mobile Marketing with Sign-Up.to

Richard Branson's record label, V2 Music, has integrated their global email and mobile marketing on the Sign-Up.to platform, saving an estimated 150,000.

(PRWEB) November 17, 2004 -- After a highly successful trial, V2 Music, Richard Branson's record label, has adopted the Sign-Up.to platform to manage their worldwide email and mobile marketing and fan communication. V2 Music is home to artists such as Paul Weller, Stereophonics and Estelle.

The Sign-Up.to platform has allowed V2 to integrate more than 100 separate databases into a single system used by all worldwide offices -- providing a global view of fan data and allowing localised email and mobile campaigns to be run by V2 staff without the need for technical training. This integration has already saved V2 an estimated 150,000.

Beth Appleton, Head of New Media and Business Development at V2 said "Sign-Up.to has been a revelation in consolidating our databases and improving communications to our fanbases. The features enable us to be creative but more importantly smart, seeing how effective our communications are on a case by case basis and creating a responsive community environment."

Matt McNeill, CEO of Sign-Up.to said "Email and mobile offer huge opportunities for developing fan relationships and the Sign-Up.to system has been developed to allow clients to make the most of these opportunities without a massive technical or training investment. It's a pleasure to welcome V2 to our growing roster of clients."

The Sign-Up.to system allows V2 to manage the entire digital marketing process from a single interface -- capturing data, creating, targeting, executing and tracking campaigns. Data can be captured through dynamically generated web forms, SMS shortcodes and from external databases and campaigns can be executed via email and SMS. The system automatically ensures compliance with Data Protection and Anti-Spam Legislation.

About Sign-Up.to

Sign-Up.to allows clients to get their message to the right person, in the right place, at the right time. Sign-Up.to is a truly integrated email and mobile marketing platform, allowing customer, member and fan communications to be managed through a single secure system. Clients include EDS, the World Society for the Protection of Animals, Duracell and Manchester Metropolitan University. Find out more at www.sign-up.to

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