RealtyTracker Hires Head of Marketing

RealtyTracker, the Internet service that generates home buyer and home seller leads for real estate agents, is putting major emphasis on its marketing with the hiring of Jean Maurice Touboul.

(PRWEB) November 18, 2004

RealtyTracker, the Internet service that generates home buyer and home seller leads for real estate agents, is putting major emphasis on its marketing with the hiring of Jean Maurice Touboul. As the Vice President of Marketing, Touboul will launch new campaigns and affiliations to enhance the company’s image and exposure while managing RealtyTracker’s existing relationships.

“With Jean on board, RealtyTracker will focus on expanding our marketing campaigns to attract more home buyers and sellers as well as enroll real estate agents,” explains Sean Whiteley, CEO of RealtyTracker. “Thanks to our rapid growth, we are now able to take our marketing to a totally new level, and Jean will help us accomplish our goals.”

Touboul was part of the core team of executives who transformed Commission Junction (CJ.COM) from a small start up to the number one affiliate marketing solution in the world. Touboul brings a long experience in marketing, having contributed to the success of such Fortune 500 companies as Berlitz, Disney and Warner Bros. Most recently, Touboul headed ExecFocus.Net, a consulting firm specializing in strategic Internet marketing, including SEO, PR, Pay-Per-Click campaign management and affiliate marketing.

“RealtyTracker offers a unique solution in an industry that has been growing at an unprecedented rate in recent history,” explains Touboul. “Branding and promoting RealtyTracker is a tremendous challenge, but it’s an exciting opportunity to offer a solution that puts sellers and buyers in control.”

Touboul will be working on expanding RealtyTracker’s reach while managing existing relationships. He will also spearhead the development of new marketing channels, including affiliate marketing and partnerships, as well as off-line solutions such as specialty magazines and trade shows.

ABbout RealtyTracker

RealtyTracker is the leader in helping home buyers and sellers find qualified real estate professionals in their local area. For consumers, RealtyTracker provides free, confidential access to its nationwide list of real estate professionals. For real estate professionals, RealtyTracker offers leads at an affordable cost, with no referral fee, while facilitating non-intrusive communication with target customers.

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