How Can One Little Book Become a House for a Needy Family?

Dewey Doo-it, a dynamic new childrens entertainment character is the force behind new Habitat for Humanity homes being built all across the USA.

(PRWEB) November 26, 2004 -- How can one little book become a house for a needy family? Dewey Doo-it, a dynamic new childrens character is making it happen all across the USA

Based in Irvine, California, The Helpful Doo-its Project develops childrens entertainment products that tell the stories of modern day heroes who see a need and respond to it with selflessness, ingenuity and compassion.

Three such heroes, Millard and Linda Fuller, founders of Habitat for Humanity, and President Jimmy Carter, are the inspiration for the book; Dewey Doo-it Builds a House. Using a creative and endearing cast of characters including Dewey Doo-it, Howie Doo-it and Woody Doo-it, this delightful story helps children learn about the problem of poverty housing while sharing the inspirational story of Habitat for Humanity.

Homebuilders, including John Laing Homes, NAHB Builder of the Year, and Taylor Woodrow Homes are giving the book as a housewarming gift to every one of their buyers. Packaged in a smart red box, with coloring books and crayons, early sales of 'Deweys Housewarming Gift for Habitat resulted in a $10,000 donation to Habitat for Humanity International last month. Savvy marketing directors representing homebuilders across the country recognize that not only does Habitat benefit, but their customers receive a beautiful gift, their corporate image gets a nice boost from their association with a great cause, and recipients children learn kindness and compassion.

John Laing Homes and Taylor Woodrow Homes are two builders that are consistently recognized for their corporate hearts," said Ken Everson, VP of Corporate and Charity Partnerships, The Helpful Doo-its Project. Besides building beautiful houses, these builders work to build better communities for us all to live in."

According to Denise Bader, Director of Sales & Marketing at John Laing Homes, This housewarming gift beautifully conveys to our home buyers the value we place on families. Also, it is an ingenious reminder of the fortunate blessing of having a place of our own to call home. Our customers love the clever story, the beautifully drawn pictures in the book and the knowledge that the gift they received is so much more than a gift for themselves. "

Any corporation or individual looking for a unique customer or employee gift can purchase it and support Habitat by placing an order in Deweys Store at www.DeweyDooit.com. The cost is just $29.95 and Dewey Doo-it contributes all royalties from this gift to Habitat for Humanity. For more information or to place an order by phone contact The Helpful Doo-its Project at 866-339-3999.

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