Heidelberg Engineering Selects nParallel to Communicate its Brand in a New, Modular Tradeshow Display

Display Modules and Graphics Reflect and Convey Key Brand Attributes

Minneapolis, MN (PRWEB) December 9, 2004 -- When it comes to scanning lasers for glaucoma management, Heidelberg Engineering (www.heidelbergengineering.com) is unsurpassed. The company sought an adaptable tradeshow display that communicates its brand in 50x50, 20x40 or 20x20 foot configurations. To design and craft a modular display that reflects the innovation, precision and integrity of its leading-edge technologies in retinal imaging, Heidelberg turned to nParallel, the brand communication, merchandising strategy and display company.

From our first meeting, nParallel engaged us as a partner and focused with us on the strategic role of our tradeshow program in brand communication and product marketing," says Travis Lindsay, general manager and chief operating officer, Heidelberg Engineering. nParallel was also the one company that really listened and met our requirements."

Headquartered in Dossenheim, Germany, Heidelberg Engineering has U.S. offices in Vista, Calif. and Smithfield, R.I. The company introduced the display in its 50x50 foot configuration at the Joint Meeting of the American Academy of Ophthalmology and the European Society of Ophthalmology at the Morial Convention Center in New Orleans, October 23-26, 2004.

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company -- a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.

Note to Editors: High-resolution images of the Heidelberg Engineering tradeshow display are available upon request. Contact David Aquilina, davidaquilina@msn.com.

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