Reluctant Blogger Back with More Key Marketing Measurement Insights

MarketingNPV, the highly specialized marketing performance measurement consulting firm announced today the return of its popular blog, Marketing Measurement Today. After a year hiatus, Pat LaPointe, Managing Partner for MarketingNPV has resumed blogging on the latest marketing measurement trends, insights and strategies to help marketers identify and track the right performance metrics to create successful marketing campaigns.

Princeton, NJ (PRWEB) January 23, 2009 -- MarketingNPV, the highly specialized marketing performance measurement consulting firm announced today the return of its popular blog, Marketing Measurement Today (http://www.marketingmeasurementtoday.blogspot.com/).

After a year hiatus, Pat LaPointe, Managing Partner for MarketingNPV has resumed blogging on the latest marketing measurement trends, insights and strategies to help marketers identify and track the right performance metrics to create successful marketing campaigns.

"Much to our surprise, even when the blog was inactive, it repeatedly scored at the top of its category in organic search results," said LaPointe, whose past entries offered his unique perspective on a variety of marketing measurement topics including marketing metrics, marketing dashboards, brand scorecards, and marketing resource allocation and budgeting. "I have learned that blogging on a subject matter like marketing measurement is less about the number of engaged readers than it is the quality engagement of a few."

Since its return, LaPointe has addressed key marketing measurement issues including shifting marketing resources from traditional to digital media; justifying advertising spending; determining the best metrics to measure online advertising; and measurement challenges and obstacles for 2009. In the sprit of Tuesday's presidential inauguration, the most recent entry embraces the new administration's "Yes We Can" (http://marketingmeasurementtoday.blogspot.com/2009/01/yes-we-can-marketing-renaissance-moment.html)rallying cry and reengineers it for marketers in today's competitive business environment.

"Given the current economic climate, it is now more important than ever to provide our audience with the latest, most up-to-date information available," said LaPointe. "This blog allows us to offer our insights and opinions in real time to help marketers create best marketing practices, maximize their marketing budgets and keep their competitive edge."

MarketingNPV (http://www.MarketingNPV.com) is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

Contact:

Tina Anagnostis

(908) 439-2891

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