Research And Markets: Evaluate The Potential For The Mobile Multimedia Service (MMS) Market Worldwide And - Based On Suppliers And Users Experience To Date

Research and Markets (researchandmarkets.com/reports/c11397) has announced the addition of MMS Markets: Content Applications and Technology to their offering.

(PRWEB) January 5, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c11397) has announced the addition of MMS Markets: Content Applications and Technology to their offering.

This report covers:

Market Forecasts- 2004-2009 - Extensive analysis by key

region, person-to-person, server-to-mobile, operator shares, third-party content providers, advertising, sponsorship.

Player Strategy Analysis - Reviews of operator strategies,

and those of handset and infrastructure providers.

Content & Applications Development - Analysis and

review of both consumer and business markets.

MMS Business Models - An examination of the MMS value

chain, and how business models are evolving.

Standards & Technologies - The essentials of MMS

development, from the MMSE to the handset.

Key Benefits of this report:

- Unrivalled source of MMS facts,

figures and analysis.

- Comprehensive coverage, including

consumer, business, content & usage.

- Unique insights from interviews with

the leaders and innovators in MMS.

- Intelligently written and designed for

strategic and business planning.

- User-friendly style and reference

format for busy executives.

This report gauges the potential for the Mobile Multimedia Service (MMS) market worldwide and - based on suppliers and users experience to date - sets out winning strategies for operators, handset manufacturers, as well as providers of MMS infrastructure, applications and content.

The report covers as separate regions North America, South America, China, Rest of Asia Pacific, Europe, and Rest of World. It aims to analyse and explain the MMS market, to review the lessons to be learnt from pioneering experience of the technology, and provide decision-support for companies and organisations wishing to exploit the opportunities offered by MMS.

This is especially important, as MMS has so far failed to deliver on promise in many instances and has by no means realised its full potential today. As a force to enrich mobile communications, though, it remains as strong as ever.

The contents of this report are as follows:

Executive Summary

1. MMS Technology, Standards and Services Definitions

2. MMS Market Forecasts

3. Consumer MMS Markets

4. Consumer Content and Applications

5. Business MMS Markets

6. Operator Strategies

7. Strategies for Handset & Infrastructure Providers

8. The Way Ahead

List of Forecasts

List of Figures

List of Tables

For more information visit http://www.researchandmarkets.com/reports/c11397

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

###