Nazara Launches Gateway to the Growing Indian Mobile Market for Global Developer Community

The India gateway service includes connection to all major Indian operators through a common national shortcode, reliable SMS termination to all mobile phones in India, premium billing integration with the carriers, payment collection, reporting and localization of products and services.

Mumbai, India (PRWEB) December 23, 2004 --- Nazara Technologies, India-based mobile applications and services company, today announced the launch of a comprehensive service that will enable mobile content developers from all over the world to quickly launch services targeting the 45 million strong mobile subscriber base.

The India gateway service includes connection to all major Indian operators through a common national shortcode (6363), reliable SMS termination to all mobile phones in India, premium billing integration with the carriers, payment collection, reporting and localization of products and services.

According to Nitish Mittersain, CEO of Nazara, Without doubt, India is following Chinas footsteps when it comes to sheer size of mobile subscribers and the user base is widely estimated to cross 100 million subscribers within the next 12-18 months. This opens up a huge, virtually untapped market for mobile content providers worldwide and we look forward to providing a turn key solution that will help our partners maximize the opportunity at hand. Nazara is all geared up to work closely with mobile content developers from all over the world and bring them to India in 2005."

The service is targeted towards content providers such as developers of mobile games who wish to market their products to the growing consumer base in India.

For additional information, visit the Nazara website at www.nazara.com.

About Nazara Technologies

Founded in 2000, privately held Nazara Technologies is among Indias leading mobile applications and services provider actively working with major mobile network operators in the country. The company also develops and publishes original mobile content globally and works with over fifty distribution partners including those in North America, Europe and Asia.

Contact Information:

Nitish Mittersain

Nazara Technologies

Tel: 91-22-22810303

Fax: 91-22-22810606

http://www.nazara.com

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