Habbo and Exodus Film Group Partner to Promote the DVD Launch of the Animated Blockbuster IGOR Special Insert Allows Access to Customized Virtual Goods at Habbo.com Los Angeles, Calif. (PRWEB) January 29, 2009 Habbo, the largest virtual world for teenagers, and Exodus Film Group announced today they have partnered to promote the DVD release of the animated blockbuster movie, IGOR. Only available inside the IGOR DVD, a Habbo insert with a promotional code unlocks access to four customized virtual items available in-game at Habbo.com. The themed virtual goods available with purchase of the DVD include an 'evil switch,' a 'hump massaging chair,' a 'laser' and a 'brain.' "The campaign with Habbo is a unique way to allow our audience to get truly involved with IGOR," said Bruce Auerbach, president of consumer products for Exodus Film Group. "This partnership gives fans of the movie the rare opportunity to virtually own items they can associate with the film, making it even more exciting when they see them on the DVD." IGOR is a wonderfully wacky tale about a mad scientist's hunchback assistant who longs to be something more, featuring the vocal talent of John Cusack, Molly Shannon, Steve Buscemi, John Cleese, Jennifer Coolidge, Arsenio Hall, Sean Hayes, Eddie Izzard, Jay Leno, James Lipton and Christian Slater. With the launch of the IGOR DVD, new exclusive virtual goods will also be available for Habbos to purchase in-game. Habbos will be able to decorate their Habbo rooms with objects from the movie, including an 'evil bone,' a 'scientific platform,' a 'wall diagram' and a 'scientific flask.' "Habbo is a proven promotional platform for movies. By making these items from IGOR into virtual goods, we are linking the offline and online worlds," said Teemu Huuhtanen, president, North America, Sulake Inc., the parent company for Habbo. "Exclusive content within Habbo, especially limited edition virtual goods, really engages users and allows them to use assets from the movie in a fun and creative way." There are currently Habbo communities in 33 countries on six continents. To date, over 121 million Habbo characters have been created and more than 11.5 million unique users worldwide visit Habbo each month. (source: Google Analytics). More than 90% of Habbo users are 13-18 years old and the gender split is roughly equal (56% boys; 44% girls). Habbo users spend an average of 45 minutes on the site per visit. Media Contacts: Erik Fairleigh
Paul Pflug
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In addition to The Hero of Color City, upcoming projects include the untitled Tyler Perry project based on his signature character "Madea" who will appear in an animated world for her first time. We will follow Madea on her comedic trials and tribulations, and will teach "children about family values, in a way that only Madea could! BUNYAN & BABE, also in pre-production, starring the voice talents of John Goodman and Kelsey Grammar, is a modern adaptation of the legend of Paul Bunyan. Paul Bunyan is suddenly filled by a long-forgotten sense of purpose when he stumbles upon a greedy land developer's sinister to plan to destroy the small town. Bunyan and Babe, the blue ox, get wrapped up in a brand new journey and together with the help of their new friends, Travis and Whitney, they save the town. Together they learn firsthand that you don't have to be big to do big things. ###
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