Company Uses Special Database to Match Celebrities With Products Over 10,000 Stars Profiled, Indexed and Categorized

The Hollywood-Madison Group, a California firm that recruits celebrities for endorsements and personal appearances, has compiled what it considers the most comprehensive database of "famous persons" around. The Fame Index® contains exhaustive information on over 10,000 Hollywood stars, sports figures and other notables.

Hollywood, CA (PRWEB) January 9, 2005 -- The Hollywood-Madison Group, a California firm that recruits celebrities for endorsements and personal appearances, has compiled what it considers the most comprehensive database of "famous persons" around. The Fame Index® contains exhaustive information on over 10,000 Hollywood stars, sports figures and other notables.

Included as part of the company's standard talent casting service, or separately for research-only projects, the Fame Index® is used by clients to identify the right celebrities for their projects -- whether it be live events or national commercial campaigns. Many of the country's leading ad agencies and public relations firms use The Fame Index® to identify and evaluate celebrities for press campaigns and product endorsements.

The product of more than 10 years of fact collecting, The Fame Index® is the most powerful way to find performers who meet precise requirements. Over 250 search criteria include age, sex, children, birthplace, genre, fees, ethnicity/heritage, biography, statistics, interests, hobbies, sports, charity affiliations and medical conditions. Contact information includes: agent, manager, publicist, business manager, attorney, and personal assistants.

When General Motors was looking for a celebrity who appealed to a certain segment of the Latino community, The Fame Index® showed that actor Jimmy Smits ("NYPD Blue") was the best fit. When Philips Consumer Electronics was looking for the ideal celebrity spokesperson for a new line of widescreen television sets, The Fame Index® listed director Martin Scorsese as both a film preservationist and an activist for the widescreen format. The Fame Index was critical," said Lori LeRoy, public relations manager for Philips. Hollywood-Madison secured the services of both artists.

Facts contained within The Fame Index® range from the mundane to the highly personal. And, some are quite fun. Pizza Hut, for example, wanted to identify celebrities who suffer from common phobias (fear of flying, fear of the dark, etc.) for the launch of a Chicken" pizza campaign. The Fame Index® provided the solution. Medical histories are of particular value to our pharmaceutical clients.

The Fame Index® has even inspired a newsletter. The Fame Index® Monthly is a brief digest on the best practices in celebrity marketing. It covers the latest endorsement news, charts the hottest celebrities in specific categories, and offers actionable information on working with celebrities.

Designed specifically for advertising, marketing, and public relations specialists, The Fame Index® Monthly is a great way to stay on top of Who's Hot, Who's Not and to gather helpful Tips and Techniques on working with celebrities. To subscribe, click http://www.hollywood-madison.com/m/tfi-bi%11monthly/

Hollywood-Madison is the leading recruiter of celebrities for endorsements, appearances and press campaigns. From identifying the right talent, to negotiating and contracting their services at the best rates, it offers clients a complete solution. The company also conducts focus groups, popularity polling and celebrity product placement.

Taking celebrities casting to a new level of sophistication, Hollywood-Madison has positioned itself as an expert matchmaker. Since 1993 it has delivered hundreds of stars including Dennis Hopper, Patricia Heaton and Martin Scorsese for Fortune 500 companies such as Hewlett-Packard, Procter & Gamble and Sony Electronics.

For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200; http://www.hollywood-madison.com

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