U.S. Regulators Recognize and Classify the Brand Cachaça Fazenda Mae De Ouro as a Distilled Spirit Specialty From Brazil. (Revised)*

The Alcohol and Tobacco Tax and Trade Bureau of the Department of the Treasury (formerly known as the ATF) has issued a letter approving the brand Cachaça Fazenda Mae De Ouro to be imported as a Cachaça (Distilled from Sugar Cane) rather than as a rum.

Washington, D.C. (PRWEB) January 12, 2005

“We are extremely pleased that the American ATF has granted us a waiver from labeling our product as common rum. Our authentic alambique (distilled using a copper still) cachaça is definitely not rum and this letter proves that we have convinced them that this true.” stated Nahor Luz de Faria Júnior , the producer of Cachaça Fazenda Mae De Ouro while speaking at a press conference in Minas Gerais, Brazil.

According to American laws, all spirits distilled from the juice of the sugar cane plant are classified as rum, and are therefore required to use the word ‘rum’ on their label. While distinct grape brandies such as cognac are officially recognized under similar laws, U.S. regulators currently do not recognize any regional types of rum. This is due to the basic fact that rum, like vodka, can be produced by anyone, anywhere in the world. Cachaça Fazenda Mae De Ouro distinguished itself from other sugar cane based spirits with a traditional Brazilian production method that is not duplicated in rum distillation.

“When we first submitted this authentic cachaça for BATF approval we were told that we could import it only if we included the phrase ‘Brazilian Rum’ on the label.” said U.S. Brand Manager David R. Catania. “After a brief discussion with the producers we decided to reject this concession. To do so would have forsaken the rich traditions of cachaça production and its part in the history of Brazil. We just couldn’t have that on our conscience, so standing on principal we fought and won the recognition that authentic cachaça deserves. And besides, you just can’t make a caipirinha with rum….that would be a crime.”

What the Press is Saying About Cachaça Fazenda Mae De Ouro

“Cachaça Fazenda Mae De Ouro, the Brazilian spirit distilled from fresh sugarcane makes the best caipirinha. Smooth and mellow in flavor, add fresh fruit juices to create your favorite tropical drinks.” - Gulf & Main Magazine, December 2005

“This Brazilian beverage need only be introduced as cachaça. What I experienced was a unique, flavorful and smooth spirit that I could have enjoyed all evening. This traditionally distilled beverage is certainly something to watch for and add to your liquor cabinet.” - Mike Pettigrew, Spirits Editor, BarNoneDrinks.com, January 2005

“With the arrival of Mae de Ouro, Americans will be introduced to the best of Brazil's Cachaça industry. Mae de Ouro is smooth alone or in the national beverage, the caipirinha. The taste of small-scale Minas Gerais production comes through in this unique beverage treat." - Hadyn Rickett, DoG Street Journal, Williamsburg, VA

About Cachaça Fazenda Mae De Ouro

Cachaça Fazenda Mae De Ouro is an authentic cachaça, from the state of Minas Gerais, just northwest of Rio De Janeiro. Using sustainable agriculture, natural processing and a traditional copper still, Fazenda Mae De Ouro is hand crafted from just the heart of the distillation; a small percentage of the production that is without impurities. Aged in Oak Barrels for 1-2 years just a little over 400 cases are produced per month, with each bottle being numbered by date and lot.

For more information please visit http://www.caipirinha.us or http://www.maedeouro.com.br

*Cachaça in general is still considered rum by the TTB. This release was revised at the behest of the TTB. For more information please visit: http://www.ttb.gov

Contact Information:

David Catania

U.S. Brand Manager

Cachaça Fazenda Mae De Ouro

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