
The BeyeNETWORK Releases an Exclusive Interview Featuring Noetix Noetix vice president Daryl Orts discusses business intelligence reporting innovations Denver, CO (PRWEB) February 9, 2009 Daryl Orts, vice president, Engineering Technologies for Noetix, recently participated in an exclusive interview with the BeyeNETWORK (http://www.BeyeNETWORK.com]). To listen to the interview please click here. In this interview, Orts explains how enterprise applications such as Oracle E-Business are designed for transactional efficiency, not reporting ease. Enterprise application databases contain complex data structures that make little sense to the non-technical professional, impeding their ability to create operational reports on their own. A true user-friendly reporting solution requires manual mapping to the enterprise application database or the creation of a metadata layer with meaningful business terminology before any report development can begin. "Query and reporting tools from leading BI vendors such as Business Objects, Cognos, and Oracle provide generic metadata templates which make an attempt to jumpstart the mapping effort. However these tools still require a significant amount of additional work to provide the user with metadata that is configuration specific for their unique needs," says Daryl Orts, vice president, Engineering Technologies for Noetix. "Bridging the information gap between database complexity and reporting simplicity is the key challenge in implementing, deploying and maintaining BI systems for any organization." "Business intelligence in general is an industry that is maturing on many levels and offering increasingly new and different capabilities for organizations," says Ron Powell, cofounder and editorial director of the BeyeNETWORK. "However, basic struggles with data access and operational reporting persist. Noetix offers a BI access layer for Oracle Applications that is cost-effective and quick-to-implement." The BeyeNETWORK Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality. About Noetix
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