New Service Empowers Seasonal Businesses

myMarketingGuide.com to provide a unique and vital resource for managers in the ski, golf, and leisure industries.

Columbus, OH (PRWEB) January 15, 2005 -- Information, communication and access to critical skills are vital in todays competitive business world. Even more so in the dynamic and fickle nature of the customer driven ski, golf, and leisure industries.

Our clients are open for their customers on the web 24 x 7 x 365, why shouldnt we be there too?" remarked Samantha Rufo, the force behind myMarketingGuide.com and President of nxtConcepts Ltd. This new website and all it has to offer is the natural evolution of the point approach and unique skills that we are known for at nxtConcepts."

The basic idea of myMarketingGuide.com is to provide the most popular services nxtConcepts has to offer in an easily accessible, affordable, and convenient method using the web. The idea for this new service approach originated with a request from a client. According to Rufo, there was a ski area in Colorado that needed our help now, instead of a few days from now, when we could jump on a plane and travel out there. It also wasnt a big problem that would take weeks and weeks of on-site attention. Instead, it could be dealt with over the phone and through email. The All Inclusive Monthly Consulting Plan was born. Since then, other clients have jumped at the chance to either purchase plans or blocks of time to deal with the unique challenges of running a seasonal business."

nxtConcepts was started in 2003 by Rufo after working at a Midwest ski area for seven years as the Marketing Director. Known and recognized for creating and implementing innovative programs within the ski industry such as online group sales and email marketing, Rufo started the company to address an untapped market. While working at the ski area, I had these great ideas that I knew would bring in more business. The problem was always missing or older technology that made it difficult to execute the programs effectively. Limited resources on my end and only a few options to choose from within the industry (that tended to be overpriced or impractical), forced me to go find other options. As they say, 'thats all she wrote. nxtConcepts was born and can now deliver to that same need at other ski areas, golf courses, water parks, etc. by offering something that just wasnt available before--turn key programs delivered through state of the art technology that we house and maintain. The best part? Our clients get all the benefits without having to live through the sleepless nights and grueling hours of development that we did to make it possible!" said Rufo.

The nxtConcepts business model closely matches the Customer Relationship Management (CRM) platforms delivered by Application Service Providers (ASP) touted to the enterprise level companies for years. The total solution" or integrated atmosphere that CRM promises has been a challenge for most organizations large or small due to the long-term commitments and resources needed. Where nxtConcepts services can be seen as the hulking gorilla-providing marketing and technology outsourcing, myMarketingGuide.com is the more approachable cousin offering a simple, one-click" solution for businesses looking to dip a toe in the CRM pool rather than jumping in with both feet.

The novel approach of using myMarketingGuide.com to sell selected services over the internet will help to overcome physical separation barriers and deliver access when most needed, in the most cost effective manner possible. Only time will tell if the anytime, anywhere, do-it-yourself, packaged convenience of myMarketingGuide.com will be seen as a true benefit for seasonal business owners and managers. But so far, the response seems overwhelmingly positive.

myMarketingGuide.com Services include:

1. All Inclusive Monthly Consulting Plans: Scheduled and unscheduled time with nxtConcepts consultants for marketing, technology, management, education, or other specific needs of the client.

2. Blocks of Time: For brainstorming, strategic planning, critiquing or locating resources.

3. Subscription services to nxtConcepts.com: Access to an online business library, marketing forums, industry trends and essential tools to help run a profitable business.

nxtConcepts will continue to offer their regular services of integrated business development (CRM), the WONDER Business Suite applications, and information delivery through nxtConcepts.com while operating myMarketingGuide.com. To learn more go to www.myMarketingGuide.com or www.nxtConcepts.com or call 888-215-0820.

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