City Square Consulting Launches Blog Online Conversion & Beyond"

City Square Consulting launches blog to focus on the missing link between online and offline sales conversion for B2B and B2C e-commerce merchants

Charlestown, MA (PRWEB) January 15, 2005 -- Web marketers spend significant time and money on PPC and organic search engine optimization to drive lead-generating traffic to their sites only to lose the sale when it moves offline. Online Conversion & Beyond" (http://citysquare.typepad.com) explores the murky territory of inbound and outbound sales organizations in which good leads get lost, never to convert into a sale.

Soft-launched in November 2004, with coverage of events at WebmasterWorld #7 in Las Vegas, NV, City Squares blog Online Conversion & Beyond" has contributed to and commented on the search marketing industrys dialogue on e-commerce website conversion. Speaking about the blog, Mal Watlington, President of City Square noted Our clients, many of whom compete in the B2B e-commerce space, are very aware of the rapidly accelerating cost of generating leads online. If they cannot easily and accurately draw a connection between web-generated leads and sales coming in over the phone or other means, they are reluctant to continue what amounts to a 'blind spend."

Connecting sales, enrollments and other desired actions to identifiable website visits has always been of interest to web marketers. When the initial visitor to the website may not be the ultimate buyer, or when the sales process stretches on for months, the chances of establishing a clear chain of linked events becomes incredibly difficult. And this is exactly what B2B merchants face on a daily basis. Watlington adds. This is the situation presented to us when we get down to business with a new client. They want to know how to restore causal connections, measure the results and make better SEM decisions. Since most have done good SEM work, or have reliable advisors in this area, we focus on internal and external sales process connections and results measurement."

City Square Consulting, Inc., is a Boston-based sales, marketing and human capital strategy consulting firm. Clients include both on- and offline B2B merchants, professional services firms, major media companies and large not-for-profit organizations. City Square enables its clients to view their business, and the environment in which they compete, through a series of connected lenses" including competitive research, market intelligence, organization and individual performance assessment, sales and marketing process analysis and organization design. For more information, visit the website http://www.citysquareconsulting.com.

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