TJT Sales to Market Lenslifter

TJT Sales has announced it has reached a definitive agreement with exodesign to market that companys Lenslifter product to the optical, bookstore, office supply, pharmacies, store fixture, mass merchandisers, and specialty retailers worldwide.

(PRWEB) January 24, 2005 -- According to the company, the Lenslifter is a convenient alternative to the traditional eyeglass display case. The patented system offers a very simple and attractive way to hold all kinds of glasses and sunglasses. The lenslifter is used by dispensing opticians and frame manufacturers for displaying eyeglasses, promotions, and for resale. Bookstores will find this item a great add-on to their products. Office supply distributors would sell the lenslifters to anyone working in an office environment. Consumers are using the Lenslifter at home and in their office to protect their glasses.

This new fashion product is blurring the lines between modern art and commercial design while protecting expensive eyewear at the same time.

LensLifter is a hip alternative to traditional eyeglass cases. Used by retailers since 1999 to display their products, it is now available for sale to consumers in six designer colors.

Made of flexible polymer, LensLifter won't harm the glasses it holds or the surface it rests on. The first compact eyewear storage solution for homes and offices, LensLifter adjusts to any surface -- countertop, nightstand, or next to a PC.

While consumers and eyeglass retailers are being won over by the product's practical, streamlined design; gift stores and designer boutiques are finding that LensLifter makes a great gift for the fashion-forward.

Ron Boeder, President of product design firm exo Design, came up with the idea for LensLifter after misplacing dozens of expensive designer

sunglasses over the years.

"I took one pair of $300 sunglasses back to the store where I had purchased them, and they told me that I'd have to mail them back to the manufacturer and pay $80 for a replacement lens," he said. "That was the final straw. I decided to design a product myself that would protect my investment in eyewear."

At first, the product was only sold to retailers as a display unit. Shortly thereafter, shop owners reported that customers wanted LensLifters for their homes and offices and exo Design began selling wholesale units for consumer sale.

"Retailers love LensLifter's multifaceted use. Sales staff can display glasses on the LensLifter, use it as a temporary resting place while customers are trying on multiple pairs -- then sell one or more to their customers when the glasses are purchased."

The product, which retails for under $10, is proving to be the perfect up-sell product for eyewear retailers. He reported that some sunglass manufacturers are considering putting their logos on LensLifters and including one with each purchase. "It's a novel promotional item and certainly keeps eyeballs focused on the brand.

LensLifter® is the first in a series of affordable designer accessories designed by the industrial design firm - exo Design. It is designed, manufactured and packaged entirely in the United States.

A Utility patent was granted in 2001 for this unique product which works with all types of glasses: reading glasses, eyeglasses, sunglasses, even straight armed sport and shop glasses!

LensLifter® is a great gift idea. First time users will be amazed how the glasses almost magically stand up. It's so easy even children will use it.

Information: http://www.tjtsales.com/lenslifter.htm

Thomas Saccuci

President

TJT Sales

67765 Ovante Road

Cathedral City, Ca. 92234

Phone: 760-322-6037

Fax: 760-322-5279

Email: lenslifterrep@cs.com

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