Pharmavite Selects Interactive Edges XP3® Suite to Automate the Generation of Their Category Management/Syndicated Data Reports

XP3 Suite will allow Pharmavite to strengthen their leadership role in the development of best-in-class category management insights and enhance retail support through better usage and application of multiple data sources.

(PRWEB) January 26, 2005 -- Interactive Edge, a leader in data analysis and presentation software, announced today that Pharmavite LLC selected its XP3 Suite to better automate the generation of their category management and sales reports.

Pharmavite investigated several solutions before deciding on Interactive Edges XP3 Suite based on its ease of use and integration with Microsofts Office Suite. XP3 Suite will provide Pharmavite with the ability to analyze data much more efficiently, along with improving their response time to retailer requests.

Analyzing, monitoring, and reporting category performance at a Total FDMC level is critical to us, yet also a very manual and time-consuming process due to the variety of data platforms we use to do so" said Sue Hand, Pharmavites Manager of Syndicated Data. Were looking to Interactive Edges XP3 Suite to get better insights out of our data sources and to speed up report development, allowing category analysts and salespeople to spend their time focusing on customer needs rather than compiling data for analysis".

XP3 Suite from Interactive Edge allows organizations to easily manage data and build dynamic data driven reports and presentations. The resulting analysis can be easily disseminated to management, retail partners and field-based users. Interactive Edge is very excited to add Pharmavite to our growing list of satisfied customers" said Jason DeRienzo, VP of Sales for Interactive Edge. XP3 will help Pharmavite better leverage their investment in data and deliver uncommon insights better and faster to both internal and external customers."

About Pharmavite: Founded in 1971, Northridge, California-based Pharmavite LLC manufactures and distributes Nature Made® vitamins and minerals, SAM-e, Nature's Resource® herbal products, OLAY Vitamins and other science-based supplements designed to promote health. Pharmavite's manufacturing facilities have been inspected and found to be in compliance with United States Pharmacopeia's Good Manufacturing Practices, the industry's most stringent standards.

Pharmavite is also the first participant in the United States Pharmacopeia's Dietary Supplement Verification Program (DSVP). DSVP is designed to build consumer confidence in dietary supplements and helps assure a product's quality, purity, and composition through a rigorous inspection process.

About Interactive Edge

Interactive Edge delivers data analysis and presentation solutions to the worlds leading consumer goods manufacturers that drive and validate strategic business decisions. Our solutions can be quickly implemented to increase productivity and improve the depth and quality of data analysis in creating effective sales and marketing presentations which help drive sales by providing action-oriented insights.

Interactive Edge works with many of the worlds leading consumer goods companies including Anheuser-Busch, Hasbro, Cadbury Schweppes Americas Beverages, and Colgate-Palmolive, Diageo, Eastman Kodak, Energizer, Fisher-Price/Mattel, Pepsi-Cola and many others.

For further information on Interactive Edge please contact us at bsethi@interactiveedge.com or visit us at www.interactiveedge.com.

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