Whats Better than Downloading a New Mobile Game; Having the Game You Created Downloaded from Canadas Leading Mobile Carrier.

AirG and Seneca College announce the winners of the Mobile Enterainment Development Competition 2004, with exclusive launch of the winning applications on Bell Mobility.

Vancouver, B.C. (PRWEB) January 27, 2005 -- The next time someone in Canada downloads a new game onto their cell phone, it may be one of the games created by four students in Senecas Computer Programming and Analysis and Gaming programs. The mobile games they created as part of the AirG and Seneca College Mobile Entertainment Development Competition are going to market.

AirG, an innovative supplier of advanced multiplayer mobile entertainment products partnered with Seneca to host the Mobile Entertainment Development Competition, in which ten student teams completed the design and implementation of an original entertainment application.

The games - judged by members of the mobile technology and academic fields on originality, commercial feasibility, appearance and how well they play -- were created with the goal of winning an exclusive launch on Bell Mobility, Canadas leading cellular carrier, scheduled in the coming weeks.

The winning entry, Fast Food, created by game designer/artist David Cheung and coder Justin Sawchuk, is a game in which players are required to eat" the food icons that pop up before time runs out.

My idea was to develop a game that was addictive -- so I concentrated on the game play and then the visuals came afterwards," said David Cheung. Now whether it will be for a few minutes on the subway or for a couple of hours at home, I'm excited that Fast Food will have the chance to bring a bit of fun into people's lives."

AirG congratulates the talented winners of the Mobile Entertainment Development Competition 2004," comments Frederick Ghahramani, Director, AirG. Despite fierce competition among the ten teams, the polished graphics and depth of play of the two winning submissions surpassed our expectations, and have given us an insight into the immense talent of the 'up and comers from Seneca and into Canadas mobile entertainment and gaming developer community. AirG is thrilled to help put the winning applications in the hands of Canadian consumers through Bell Mobility, which will be adding Fast Food and Mental Blox to its mobile entertainment offering in early 2005."

Second place went to Mental Blox, created by game designer/artist Dave Daniels and coder Carlos DaCosta. Mental Blox features 20 Blox, 4 sides each, and a race against the clock to match all the Blox in one addictive game of hand-eye-mind coordination.

The competition gave us the real world experience of creating a game: how it functions, how it plays and how it looks," said Dave Daniels.

About AirG

Founded in Vancouver, British Columbia in 2000, AirG develops, publishes and distributes a comprehensive suite of cutting edge mobile data solutions including games, entertainment and community applications. AirG products and services have a proven track record of helping mobile operators build competitive advantage and market leadership by increasing customer affinity and ARPU. AirG has licensed its products and services to over 80 mobile operators in 33 countries globally. www.airg.com

About Seneca College

Seneca College is the largest college in Canada with more than 100,000 full and part-time students on campuses across the Greater Toronto Area. Seneca provides internationally and nationally recognized career education and training key to graduate success in the global economy. Senecas Computer Programming and Analysis program is a three-year diploma preparing students for careers such as software developers, information systems specialists, web application developers, and systems programmers. Graduates of Senecas one-year 3D Gaming Program find positions such as modelers, texture artists, animators and game designers. www.senecac.on.ca

For more information:

Allison Webb, AirG

604-408-2228

allisonw@airg.com

Laura Mandell, Seneca College

416-491-5050, ext. 2352

laura.mandell@senecac.on.ca

For a photo of the winners go to: http://www.senecac.on.ca/marketing/airgames.html

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