Nooked Rescues Corporate Communications With Online RSS Service

Communications professionals can add RSS to their marketing arsenal with Nookeds easy-to-use online RSS service

Napa, CA (PRWEB) January 26, 2005 -- Nooked, an online RSS service for communications professionals, is released today at the New Communications Forum in California. Nooked makes Enterprise RSS easy by enabling PR and marketing professionals to create, publish, manage and measure their corporate news in RSS feeds. Simple to deploy and easy to use, Nooked eliminates technical barriers common in RSS publishing and provides accurate reporting on a companys RSS efforts.

RSS (Really Simple Syndication) is a new way to broadcast your corporate news, offering a quicker, easier communications channel to customers, partners and journalists. RSS is published in feeds or channels, and is read using a new category of software called news aggregators. Aggregators periodically check each RSS feed to which you are subscribed to see if new news items have been published, and display the results.

According to Ralph Averbuch, Director of ElectricNews.net, contacting journalists via RSS is becoming more effective than email. "If PR companies would develop RSS feeds, they would stand out from the crowd, if for no other reason than email inboxes of journalists are increasingly difficult places to navigate for relevant information."

"Sending marketing messages and newsletters via email has become a fool's errand; the obvious work-around is RSS. I'd much prefer to get public relations materials this way," said Dan Gillmor, technology journalist.

By subscribing to Nookeds online RSS service, communications departments and PR agencies can publish their company and client news to an RSS channel in seconds. Posting news to an RSS feed with Nooked is "as easy as sending an email," said Fergus Burns, CEO of Nooked. "Nooked takes care of the 'heavy lifting and lets you focus on publishing timely content and measuring the results of your efforts," said Burns.

"There are several ways in which a company can begin to establish its online presence, and regardless of the program objectives the first step should be to RSS-enable the press room," said Matthew Podboy, Founder, Voce Communications. "Nooked has demonstrated the functionality to leverage RSS as a key ingredient for all online communication programs."

Key Features of Nooked:

- Real-time corporate news delivery: Nooked uses RSS to deliver real-time news and corporate information directly to journalists and clients. Publishing content is as easy as sending an email.

- Avoids spam filters and clogged inboxes: Junk emails and the spam filters that block them have made email unreliable, with more than one-third of email not getting through. Nooked offers a viable alternative to sending messages via email.

- RSS Reporting: Nooked offers real-time reporting, enabling you to track your RSS traffic with up-to-the-moment readership reports about who is consuming your news.

- Syndicates your news: Nooked increases readership by automatically syndicating your news on other industry websites.

Pricing

Nookeds online RSS service starts at less than $5 per day. Sign-up for a free 14-day trial at http://www.nooked.com/news/register.do.

For more information on Nooked, visit www.nooked.com or call (617) 342-7317.

About Nooked

Nooked is the creator of Nooked, an online service that enables corporate communications professionals to publish corporate news in RSS feeds. Simple to deploy and easy to use, Nooked eliminates the technical barriers common in RSS publishing. Nooked has offices in Boston, MA and Sligo, Ireland. For more information visit www.nooked.com or call (617) 342-7317.

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