National and Local Pay-per-Click Advertising with Phone Call Tracking now Offered by B Line Marketing

Pay per click advertising has never been more fast and measurable than with B Line Marketings new program that makes it easy to measure call conversions of national and local advertising campaigns.

San Diego, CA (PRWEB) January 31, 2005 - B LineMarketing (http://www.blinemarketing.com) has launched a pay-per-click (PPC) advertising program (http://www.blinemarketing.com/ppc-call-tracking.htm) that makes it easier to measure phone call conversions. BLineMarketing uses call tracking technology to produce records of calls originating from any online PPC advertising (http://www.blinemarketing.com/ppc-advertising.htm), Internet yellow pages, or search engine ad campaign. The program is designed to better inform clients about the effectiveness of their national and local advertising campaigns and deliver reports that show both online and offline lead generation.

For current websites, phone call tracking online is set up with proxied versions of phone numbers or email links, which are created and switched out with campaign-specific traceable ones. The phone line automatically forwards to the clients existing phone number so the caller has a seamless experience, but all activity is tracked and recorded. For each ad campaign, the client is sent a report on both the online click activity as well as the offline phone call activity, with data including the number of calls received and duration of the call.

The ability to track the number of calls converting from an online advertising campaign has always been a mystery until now. Using this phone call tracking software makes measuring conversions for pay-per-click advertising much more accurate," said Brooke Schumacher, president of B Line Marketing. They have already seen PPC advertising and call tracking (http://www.blinemarketing.com/ppc-call-tracking.htm) to be effective for industries targeting regional areas such as commercial real estate companies, spa resorts and automotive dealerships. No other local advertising provides such measurable, affordable and fast results. This powerful functionality gives businesses the control, reassurance and immediate feedback they want."

B Line Marketing has already launched several successful online advertising campaigns with call tracking. A local day spa was looking to grow the leads for their massage services, and within the first few weeks, had received 92 leads (both by a web-based form and by phone) for a $45 investment: $0.49 per lead. Compared to the initial investment required for a yellow page ad or other popular forms of advertising that have been proven to be less effective, the campaign was a stunning success. According to a recent study, The Golden Search -- Dynamics of the Online Search Market" (12-03) by Piper Jaffray, the cost of search engine marketing for the typical business averages $.45 per lead vs. email at $.55 and print direct mail at $9.94.

Launching an online campaign with phone call tracking technology can deliver traffic to websites that generates qualified leads. While realizing significant cost savings when compared to direct mail programs, yellow pages ads, and online banners, businesses will also benefit from increased name awareness and the perception of being a leader in that industry. Businesses who would like to obtain more information on the benefits of a national or local advertising campaign with phone call tracking (http://www.blinemarketing.com/ppc-call-tracking.htm) should visit http://www.blinemarketing.com/ppc-call-tracking.htm or contact us to schedule a free interactive demo (http://www.blinemarketing.com/about-seo-firm.htm).

About B Line Marketing

B Line Marketing offers search engine marketing and online advertising services (http://www.blinemarketing.com/seo-marketing-services.htm) for local and national niche markets. Through a qualified research team and proven techniques, B Line Marketing delivers relevant market research and results for consistent long-term growth. Powerful research tools and robust reporting provide clients with industry leader standing, while search engine optimization services work to obtain not only top search engine rankings but increases in qualified leads and conversions. B Line Marketing specializes in all aspects of search engine optimization, Pay-Per-Click and Cost-Per-Click campaigns, and the utilization of the Internet to generate leads, increase corporate branding and bolster revenues. More information about B Line Marketing can be found at www.blinemarketing.com.

For more information, please contact:

Brooke Schumacher

B Line Marketing

www.blinemarketing.com

760-436-2964

contact@blinemarketing.com

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