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Travelgrove, Travel Meta Search company - announces horizontal growth strategy.

(PRWEB) January 31, 2005 -- Travelgrove, a Travel Meta Search Company announced today, that it intends to place it's ultimateTRAVELSEARCH technology onto large consumer sites. The company believes that "finding cheap airfares shouldn't be so time consuming" and unfortunately most people don't know about travel meta search engines at all.

"It's extremely difficult to grow vertically in the travel space. You need huge financial backing and large partners in order to be able to promote your brand. This is the main reason why we have decided to grow horizontally mainly and then focus on consistent but conservative vertical growth", Peter Suhayda, CEO and founder of Travelgrove explains.

In order to achieve horizontal growth, Travelgrove has recently partnered with a recognized travel advertiser that represents a large network of travel sites. Through this partnership, Travelgrove is looking to grow both the publishing as well as the advertising side of the business.

Travelgrove is still small and believes that even though the market place is huge, there will not be many travel meta search companies. Travelgrove being one of the smaller companies hopes to break through by offering best usability, custom designs of landing pages for publishers, the highest targeting possible for advertisers, as well as full control for advertisers and publishers.

Travelgrove only works on their airfare search right now. The company has done some back end work on the other searches, but is rather trying to work hard to get the airfare side working better on the publisher side as well as on the advertiser side. "It's essential for us to understand the needs of publishers and advertisers and to overcome the fear of many large travel companies that are afraid to lose their comptetitive edges because of us", Peter Suhayda commented.

Travelgrove is looking to make things more efficient and promote everybody's strengths for their most competitive connections, unfortunately many of the large merchants still haven't understood this.

For more information about Travelgrove please visit www.travelgrove.com or send an e-mail to info@travelgrove.com

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