Tool for Preventing Expensive, Useless Websites Goes Public

The once-exclusive Web Site Profiler™ is now available online at no fee.

(PRWEB) February 3, 2005

Effie Rover, Inc, a local web development firm, formally announces the online availability of their website tool – the Web Site Profiler™. This easy-to-follow paper tool allows small- and micro-businesses with little or no web skills to more accurately determine their web development needs prior to meeting with Internet professionals.

“During the dot-com heyday, I watched otherwise smart companies spend far too much money creating spectacularly pretty, but useless, websites,” said Loy Gross, developer of the Web Site Profiler™, “When dot-com turned into dot-bomb, I thought that those days were over – that we’d have moved on to efficient, functional web presences. And every time I settle back into that train of thought, I hit another poorly designed website. So I got fed up and developed a tool to help the confused before they spend too much and get too little.”

The Profiler is a three-page questionnaire that leads the reader, step by step, through the necessary thought processes to creating a working website for his or her business. It uses few, if any, technical terms and focuses on getting a return for an Internet investment.

“That’s good for all of us, as it forces web designers to focus on material that the customer really wants and services that will help the business,” Gross stated, “I’ve even seen times where the outcome is not so important as the process – just going through the form creates an atmosphere where the business is much more frugal with its website budget and expects some return on investment to occur almost immediately.”

Effie Rover, Inc is pleased to make the Web Site Profiler™ available online at http://www.effierover.com/downloads/WebSiteProfiler.pdf with no cost or obligation to the consumer. Ms. Gross has published a retrospective on the meandering growth and history of website development at http://www.glowregion.com/news-direct/853.

Media reps may contact Ms. Gross at effie@effierover.com, 585-343-0424 (land line) or 585-330-9005 (cell).

Effie Rover, Inc. is a web design and development services firm operating in East Bethany NY. ERI serves the GLOW and surrounding regions, specializing in small business development, including custom design and client-management-tools for easily updated websites. For more information or to view our portfolio, please visit http://www.effierover.com.

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