Viewpoint Creative Brands New Network for AETN International

Viewpoint Creative recently completed the on-air branding and packaging for AETN Internationals launch of the Crime & Investigation Network". The network is the ultimate destination for crime, investigation and mystery, and will feature documentary and drama series, specials and films.

Boston/Los Angeles (PRWEB) February 4, 2005 -- Viewpoint Creative recently completed the on-air branding and packaging for AETN Internationals launch of the Crime & Investigation Network". The network is the ultimate destination for crime, investigation and mystery, and will feature documentary and drama series, specials and films.

The Viewpoint Creative team worked closely with AETN International providing them with creative development of the entire on-air package; starting with the conception of network names and logo designs, all the way through network IDs, opens, bumpers, and lineups.

Viewpoint Creative Designer, Jonathan Ouellette comments, Our main focus, from a design standpoint, was developing a series of metaphoric and easily recognized icons that supported the networks core programming. It was essential that the package could be easily understood across multiple cultures and languages."

We are very pleased with the branding package Viewpoint created for Crime & Investigation Network," said Isabelle Hen-Wollmarker, Vice President of Marketing for AETN International. Because the package will be used by our international affiliates, we needed flexible and easily adaptable on-air and print elements. Viewpoint delivered a unique and innovative look for us."

A distinctive look for the network was created with a dramatic color palette and a library of symbolic imagery. Simple yet dramatic images composed of physical objects and visual effects provide visual metaphors to crime, investigation and mystery.

The complete package included logo design, on-air packaging, and a disc-based production toolkit for a total brand integration. Crime & Investigation Network launched in Australia on January 1 on Foxtel DIGITAL, and will launch later in 2005 in the U.S.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include AETN International, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and the International Affiliates of The History Channel®.

A division of A&E Television Networks, AETN International markets the quality programming and proven success of The History Channel®, A&E®, The Biography Channel® and Crime & Investigation NetworkTM overseas. Through innovative local partnerships and affiliates, AETN International has expanded the presence of AETN channels and branded blocks around the world. In addition to licensing AETN channels, AETN International represents sales of its branded program catalog to international broadcasters. AETN channels and programs are now available in more that 130 countries to over 230 million TV households. AETN International has offices in New York and London. The AETN International we site is located at www.AETNinternational.com.

For additional information about Viewpoint Creative and its services please contact Amy Coblenz at 781-449-5858 or visit our website at www.viewpointcreative.com.

The press release text and images can be found at:

http://www.viewpointcreative.com/vpt_site/VPS_PR/12.04_AETN_CrimeChannel

Client:

AETN International

Agency:

Viewpoint Creative, Boston/Los Angeles

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