Gilbert Guide Launches Enhanced Listing and Lead Tracking System for Senior Care Providers

Increased Listing Visibility, Sophisticated Reports, and Customizable Tracking Tools Are Just a Few of the Perks

San Francisco, CA (PRWEB) February 17, 2009 -- Gilbert Guide, a leading senior housing guide and aging information portal, is currently launching a more interactive, sophisticated listing and lead tracking system for providers of senior care services. Designed for listings from independent and assisted living facilities and nursing homes as well as home care providers, users will quickly notice that, with Gilbert Guide's unique listing services, exposure on numerous senior care websites will be more than threefold, giving providers the quality leads they need.

"Our enhanced lead tracking system renews the partnership we have with our providers, who now have a unique opportunity to look behind the scenes and monitor their listings on the top senior care websites," said Jill Gilbert, President and CEO of Gilbert Guide. "Providers will be able to gauge the visibility of each listing, understand how users are conducting research, and generate performance statistics, which is telling information for business owners."

The enhanced lead tracking system allows providers to track how many users viewed their listing, clicked through to their website, and clicked to obtain their phone number--along with giving each visitor's location based on the IP address. Unlike the original basic listings, providers are now able to view their own personalized provider visibility report on a customized dashboard, which identifies key performing areas, overall page views, click-through rate, and leads. Through unique agreements, provider listings will appear on all sites affiliated with Gilbert Guide, meaning more visibility and exposure for your money. To learn more about basic or enhanced listing services on Gilbert Guide, please visit www.GilbertGuide.com.

About Gilbert Guide

Gilbert Guide (http://www.gilbertguide.com) is the leading senior care (http://www.gilbertguide.com) website where consumers find practical solutions, expert information, and the most comprehensive senior housing guide and homecare directory for loved ones. The site's rich online resources written by industry experts give families and friends the tools necessary to make informed decisions about senior care options, including quality nursing homes, assisted living facilities, and homecare providers. The company was founded on the concept that quality matters and maintains that its primary goal is to educate consumers on a breadth of senior care issues. For a comprehensive provider database, expert advice, and quality assessment tools that help consumers conduct their own "expert" evaluations of providers, please visit www.GilbertGuide.com.

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