Kara Homes is the One New Jersey New Home Builder Who Can Meet all Your Needs

Builder magazine named Kara Homes- The fastest growing builder of new homes in the nation. INC. 500 ranked Kara Homes number 38 of America's fastest growing private companies, number 8 in the top 10 companies by revenue and number 1 in the real estate industry.

(PRWEB) February 9, 2005 -- In Stafford Township, Kara offers Evergreen Estates, Forest Edge Estates, Island Breeze, Prospect Ridge Estates, Stafford Woods and Summerfield Estates, many on one-acre home sites. Island Gate is already sold out. In Barnegat, Horizons is a Kara Homes community, and another there , Sterling Woods, is sold out.

The East Brunswick-based developer, had launched initially $8 million television advertising campaign in which the theme was "Kara Cares.And It Shows."

It is believed to be the first such branding program making use of television advertising by a home builder in the United States.

In the campaign,Kara Homes' founder-President, Zudi Karagjozi, composed his own music for the TV spots which is noteworthy. Karagjozi has performed and written songs with quite a few known artists. He also had a background in commodities trading and land development prior to establishing Kara Homes.

Karagjozi founded Kara Homes in 1999. Since then, the company has experienced meteoric growth.

The goal of the television ad campaign was to "develop an awareness among home buyers that Kara Homes build homes of outstanding design, high quality and excellent value,"said Karagjozi. Other goals are to "develop a succesful positioning in a saturated category; build brand equity and relevance in the home building category; and distinctly differenciate Kara from competitors."

The five TV spots that sets Kara apart, say representatives: unique home design, construction above competitor standards, and quick financing.

"The 'Kara Cares.And It Shows' seemed like the perfect tag for a number of resons,"said Dragoti in explaining the rationale for the concept. "First, the tag is true. Kara Homes are different than their competitors.' Every home is built above the industry standard. The quality and integrity is glaringly clear from the moment one steps into a Kara home. The ads reflect Kara's commitment to building homes of the highest quality. We also wanted to show that Kara is a leader in the home building market."

The visitors center for information on local communities is on Silo Road, off Route 9 North in Stafford Township. The website is www.karahomes.com

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