Mehera Shaw Designs Celebrates "True Femininity" with Spring Collection of Cotton Voile and Floral Prints

Mehera Shaw designs, a fashion house in North Carolina, launches its "true femininity" campaign in celebration of real women in their everyday life. The spring collection reflects designer, Shari Keller's belief that a woman should be able to dress to reflect her inner self with confidence and ease. The spring collection is full of cotton voiles skirts and floral hand block prints.

Chapel Hill, NC (PRWEB) February 8, 2005 -- The biggest, most important market in womens clothing today is the baby boomer generation. Women 35 years and older want and need clothes that are vibrant and fun while doing justice to their more experienced sensibilities and tastes as well as flattering real figures. At Mehera Shaw, style has always focused on the woman who knows herself, and is confident in her personal style. Mehera Shaw, located in the Chapel Hill area of North Carolina, is a small design house owned and run by entrepreneurs and designers, Mark and Shari Keller. They create upscale, original designs in natural fibers such as cotton voile, and use artisan hand block prints to embellish their collections. They aim toward a sophisticated casual look that transitions across work, social and family life. Shari Keller, designer for Mehera Shaw comments: Our clothes are very much for real women who lead real lives, and in that sense the expression, True Femininity sums up what we believe womens clothes should be about."

Shari continues: Our look has always been about True Femininity because I think women really want exactly that-to be truly feminine but on their own terms, in a way they are comfortable with. Style is very individual and it should be something that works for everyday. Our goal is to make beautiful clothes for real women. We use lots of color, different textures, and beautiful floral, hand blocked prints. Our spring collection, in particular, has lots of feminine skirts in cotton voile. Voile has a beautiful drape; the skirts have just enough flair to be soft and romantic while still practical. I like to combine the skirts with lightweight twill jackets and floral print scarves. I also like to mix floral prints with solids for a full range of colors and artistic sensibilities."

Mark and Shari Keller began Mehera Shaw in 1999 based on their philosophy of connecting natural beauty, femininity, and practicality. They also consider themselves a restoration" enterprise, working to restore balance and beauty in everyday life and through all stages of production. They are located in the Carr Mill mall in Carrboro, NC and on the web at www.meherashaw.com.

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